A new models pushes Chevrolet Equinox sales up 50.1%

The March U.S. new car sales figure was impacted by the urgency created by the 25% import tariff announcement. Customers rushed to purchase vehicles in the final days of the month , leading to a March volume up 9.1% year-on-year to 1.59 million units. The seasonally adjusted annual rate of sales (SAAR) is estimated to soar to 17.8 million, the highest in four years. In March, truck sales are up 11.1% to 1.28 million units while passenger cars edge up 1.4% to 312,000 units. Q1 volumes are up 4.4% to 3.928 million. According to Cox Automotive, supply of new vehicles on dealer lots has significantly decreased as a result of the March rush. Total inventory is 2.69 million units at the end of March vs. 2.99 million at the beginning of the month. The industry supply average is 70 days, with Lincoln (127 days), Dodge (111), Ram (110) and Infiniti (110) having the largest supply and Lexus (30), Toyota (32), Honda (46) and Subaru (49) the smallest. The average transaction price of a new vehicle was $47,462 in March, up 0.3% year-on-year. New-vehicle sales incentives were 7.0%, or $3,339.

In the OEM Q1 charts, General Motors posts a very strong performance with sales up 17% to 690,000 units. In contrast Toyota Motor (+0.9%) and Ford Motor (-1.3%) can’t capitalise on the market growth. Hyundai-Kia (+10.7%) is also in outstanding shape just as American Honda (+5.3%) is strong. Stellantis (-12%) endures another mediocre result at #6 with Nissan Motor/Mitsubishi sturdy at +8%. Brand-wise, Toyota (+0.1%) manages to stay on top, less than 13,000 units above Ford (-1.1%). Chevrolet surges 14.3%, followed by Honda (+5.7%) and Nissan (+6.3%). Below, GMC (+17.6%), Kia (+10.7%), Hyundai (+10.1%) and Subaru (+9.1%) all post market-beating improvements and all fit within the Top 10. Jeep (-10.5%) and Tesla (-7.3%) struggle. Further down, Land Rover (+67%), Buick (+39.3%) and Mitsubishi (+38.4%) stand out.

The Ford F-Series surges 24.5% year-on-year to widen the gap with the rest of the market. The Chevrolet Silverado (+0.1%) is stable at #2 but the Toyota RAV4 (-7.5%) suffers in third place. Its archenemy the Honda CR-V (+8.7%) is catching up at #4. The performance of the quarter is delivered by the Chevrolet Equinox, up 50.1% year-on-year and up six spots on its FY24 ranking to #5 overall. The Ram Pickup (-11.8%) tumbles down but stays at #6, only 307 sales ahead of the GMC Sierra (+14.5%) in excellent shape. The Tesla Model Y (-29.1%) freefalls to #8 while the Toyota Camry (-10.2%) is the only passenger car in the Top 10. The Nissan Rogue (-31.6%) is hit hard at #10. The Toyota Tacoma (+177.5%) compensates on particularly low year-ago volumes and climbs back up to #11 vs. #17 over the Full Year 2024.  Looking at passenger cars, below the Camry the Honda Civic (-4.8%) ranks at #13 above the Toyota Corolla (-7.7%) at #14 and the Nissan Sentra (+36.1%) at #16. The Chevrolet Trax (+57%) and Hyundai Tucson (+20.8%) make themselves noticed further down.

Previous month: USA February 2025: Volvo (+40.1%), Genesis (+20.4%) excel in negative market

One year ago: USA March/Q1 2024: Market up 5%, Toyota (+21.3%), Honda (+20.9%) shine

Full Q1 2025 Top 15 OEMs, Top 46 All brands and Top 308 All models below.

USA Q1 2025 – OEMs:

PosOEMQ1 2025/24FY241General Motors690,338+ 17.0%12Toyota Motor Corporation570,269+ 0.9%23Ford Motor Co498,480– 1.3%34Hyundai-Kia419,912+ 10.7%45American Honda351,577+ 5.3%56Stellantis294,525– 12.0%67Nissan Motor/Mitsubishi294,210+ 8.0%78Subaru166,957+ 9.1%89Volkswagen Group151,059+ 6.7%910Tesla130,000– 9.1%1011Mazda110,316+ 10.2%1112BMW Group95,011+ 3.9%1213Mercedes-Benz75,100– 9.1%1314Volvo Cars33,285+ 7.5%1415Jaguar Land Rover32,020+ 25.9%15

USA Q1 2025 – brands:

PosBrandQ1 2025/24FY241Toyota487,226+ 0.1%12Ford474,749– 1.1%23Chevrolet440,540+ 14.3%34Honda320,811+ 5.7%45Nissan253,920+ 6.3%56Hyundai203,554+ 10.1%67Kia198,850+ 10.7%78Subaru166,957+ 9.1%89GMC146,220+ 17.6%1010Jeep140,583– 10.5%1111Tesla130,000– 7.3%912Mazda110,316+ 10.2%1313Ram93,368– 2.0%1214Volkswagen87,915+ 7.1%1415BMW87,615+ 3.7%1616Lexus83,043+ 5.8%1717Mercedes75,100– 9.1%1518Buick61,822+ 39.3%1919Audi42,710– 3.4%1820Cadillac41,756+ 17.8%2021Chrysler35,069+ 0.8%2422Volvo33,285+ 7.5%2323Acura30,766+ 1.3%2224Land Rover29,200+ 67.0%2625Mitsubishi27,125+ 38.4%2526Lincoln23,731– 4.7%2727Dodge21,731– 49.4%2128Porsche18,884+ 40.6%2829Genesis17,508+ 18.5%2930Infiniti13,165– 5.3%3031Rivian9,100– 23.8%3132Mini6,976+ 9.5%3233Jaguar2,820– 8.3%3334Lucid2,400+ 300.0%4035Alfa Romeo1,952– 14.6%3536Polestar1,650+ 50.0%3437Maserati1,300– 43.5%3638Bentley800– 3.6%3839Lamborghini750– 19.9%3940Ferrari675– 20.6%4141VinFast525+ 75.0%3742Fiat522+ 239.0%4743Aston Martin450+ 0.0%4344Rolls Royce420– 30.0%4445McLaren300+ 172.7%4846Lotus200+ 3900.0%49

USA Q1 2025 – models:

PosModelQ1 2025/24FY241Ford F-Series190,389+ 24.5%12Chevrolet Silverado127,681+ 0.1%23Toyota RAV4115,402– 7.5%34Honda CR-V103,325+ 8.7%45Chevrolet Equinox81,331+ 50.1%116Ram Pickup78,848– 11.8%67GMC Sierra78,541+ 14.5%78Tesla Model Y (est)71,000– 29.1%59Toyota Camry70,308– 10.2%810Nissan Rogue62,102– 31.6%911Toyota Tacoma59,825+ 177.5%1712Chevrolet Trax59,021+ 57.0%1513Honda Civic58,976– 4.8%1014Toyota Corolla55,456– 7.7%1215Hyundai Tucson54,973+ 20.8%1416Nissan Sentra54,536+ 36.1%2517Subaru Forester49,865+ 2.7%1918Jeep Grand Cherokee48,465– 11.0%1319Ford Explorer47,314– 19.1%1620Subaru Crosstrek43,612+ 13.6%1821Kia Sportage41,301+ 10.8%2222Tesla Model 3 (est)41,000+ 61.4%2923Honda HR-V40,944+ 7.6%2624Subaru Outback39,934+ 13.4%2025Ford Maverick38,015– 2.7%3426Jeep Wrangler37,961– 0.9%2727Ford Escape37,357+ 2.1%2828Kia K4/Forte37,004+ 10.1%3129Nissan Altima35,809+ 25.3%4130Toyota Tundra35,550– 1.8%2331Ford Transit34,580– 13.3%2432Mazda CX-534,410+ 0.2%3333Hyundai Elantra33,490+ 24.7%3234Ford Bronco Sport33,363+ 5.7%3535Honda Pilot32,642+ 8.6%3036Ford Bronco32,595+ 35.4%4437Chrysler Pacifica32,409– 2.1%3638Jeep Compass31,730+ 14.8%4239Hyundai Santa Fe31,401+ 20.3%3740Honda Accord  30,612– 27.0%2141Kia Telluride29,843+ 16.7%4042Chevrolet Tahoe29,827+ 27.9%4643Chevrolet Trailblazer   29,323+ 21.1%4744Chevrolet Traverse28,331+ 62.1%4545Hyundai Palisade26,235+ 3.9%4346Chevrolet Colorado25,856+ 73.3%4847Toyota Grand Highlander25,718+ 2.3%6948Nissan Kicks25,365+ 84.8%6249Kia Sorento25,117+ 12.9%5050Lexus RX24,716– 6.6%3851Toyota Corolla Cross24,120+ 26.8%5252Toyota Sienna23,561+ 46.6%6553GMC Yukon/XL23,324+ 29.5%5554Mazda CX-5023,302+ 46.9%5855Honda Odyssey22,102+ 27.1%6056Mazda CX-3021,032– 26.2%4957Chevrolet Blazer20,697+ 20.4%6358Buick Encore GX20,408+ 52.7%8059Nissan Pathfinder19,661+ 3.4%5960Nissan Versa19,130+ 156.0%10561Lexus NX17,992+ 5.1%6662VW Jetta17,778+ 36.5%6863BMW X517,438+ 16.9%6764Hyundai Kona17,018– 26.2%5665VW Atlas16,902+ 3.9%6466VW Taos16,885+ 43.0%7767Toyota Prius16,653+ 25.0%9668GMC Terrain15,948– 27.1%5769Hyundai Sonata15,797+ 20.0%7070Kia K515,747+ 133.2%9271Buick Envision15,485+ 17.3%9172Toyota Land Cruiser15,416n/a13173VW Tiguan15,415– 28.7%5174Mazda CX-9015,153+ 51.8%8375Ford Ranger14,913+ 677.5%9376Buick Envista14,862+ 54.0%8777Cadillac Escalade/ESV14,639+ 60.3%10778Kia Carnival14,574+ 52.8%8979Ram ProMaster Van14,519+ 148.1%7580Nissan Frontier14,481– 26.7%7281Mercedes GLE14,026– 7.1%7382Dodge Durango13,701– 9.4%7983Audi Q513,659+ 19.1%8184Chevrolet Suburban13,594+ 40.4%9885Ford Expedition13,482– 37.5%6186GMC Acadia13,257+ 72.8%9087Mercedes GLC13,020+ 51.1%7688Volvo XC6012,706+ 45.4%11089Chevrolet Express12,371+ 64.9%9990Jeep Gladiator12,057– 7.2%10691Toyota Highlander12,017– 62.5%5492BMW 4 Series11,877+ 34.2%10493Honda Passport11,698+ 50.8%12094Ford Mustang Mach-E11,607+ 21.0%8695Mitsubishi Outlander  11,424+ 8.2%8596Kia Seltos11,375– 23.1%7897Kia Soul11,277– 9.4%8498BMW X311,235– 31.9%7199Subaru Ascent11,079– 12.6%82100Buick Enclave11,067+ 36.6%143101Honda Ridgeline10,951– 3.1%95102Acura MDX10,641– 4.5%88103Lexus TX10,045+ 0.9%132104Mitsubishi Mirage9,742+ 151.4%129105Ford E-Series9,679– 7.3%108106Honda Prologue9,561new119107Ford Mustang9,377– 31.6%100108Volvo XC909,369+ 4.6%109109Mazda39,351– 6.1%111110Lexus GX9,239+ 139.5%126111Lexus ES9,198+ 8.6%102112GMC Canyon9,096+ 65.9%113113Tesla Cybertruck (est)9,000+ 123.0%154114Acura RDX8,922– 11.8%103115Nissan Murano8,702+ 84.1%165116Land Rover Defender8,700+ 52.5%118117VW Atlas Cross Sport8,689– 4.2%112118Lincoln Nautilus8,664– 6.1%114119Hyundai Ioniq 58,611+ 26.2%97120Toyota 4Runner8,435– 75.1%53121Jeep Wagoneer7,995– 39.1%101122Toyota Crown Signia7,908new205123Subaru Impreza7,907+ 6.4%124124Range Rover  7,900+ 59.8%141125VW ID.47,663+ 24.3%173126Mercedes Sprinter7,546– 51.0%94127Porsche Macan7,486+ 32.0%148128BMW 5 Series7,479+ 8.8%146129Mercedes C Class7,461– 7.3%115130BMW 3 Series7,432– 11.7%125131BMW X77,228+ 3.9%130132Genesis GV707,201+ 35.1%128133BMW X16,909+ 14.9%138134Chevrolet Corvette6,794– 20.8%117135Hyundai Santa Cruz6,648– 21.0%123136Volvo XC406,469– 6.4%140137Range Rover Sport6,400+ 55.5%149138Cadillac XT56,353+ 1.2%142139Lincoln Corsair6,240– 0.7%136140Hyundai Venue6,063+ 2.2%151141Tesla Model X (est)6,000– 13.0%137142Genesis GV805,918+ 24.1%153143Subaru Legacy5,800+ 31.9%164144Infiniti QX605,779– 8.7%135145Mercedes GLS5,713– 23.4%134146Toyota bZ4X5,610+ 195.7%170147Rivian R1S5,500– 35.3%144148Chevrolet Malibu5,369– 83.6%39149Audi Q35,347– 22.8%121150Porsche Cayenne5,331+ 63.5%155151Kia Niro5,118– 31.5%127152Toyota Sequoia5,107– 14.3%145153Audi Q75,104+ 21.4%159154Subaru WRX4,827+ 9.6%168155Acura ZDX4,813new225156Lexus IS4,779– 4.6%167157Cadillac XT64,778+ 3.7%161158Cadillac XT44,775– 2.1%156159Lincoln Aviator4,769– 23.7%147160Acura Integra4,680– 27.8%152161Mazda CX-704,622+ 13105.7%201162BMW 2 Series4,548+ 28.5%175163Cadillac Lyriq4,300– 25.9%133164Nissan Ariya4,148+ 0.1%162165Audi A54,121– 14.1%150166Dodge Hornet4,108– 44.6%160167Infiniti QX804,064+ 64.3%203168Lincoln Navigator4,058+ 29.8%174169Cadillac CT53,981+ 31.7%180170Nissan Armada3,910– 1.7%178171Mercedes GLA3,825+ 70.2%166172Mini Cooper3,784– 10.8%183173Kia EV93,756– 6.3%157174Kia EV63,738– 7.9%158175Mercedes E Class/CLS3,655+ 6.3%172176BMW iX3,626+ 23.1%176177GMC Hummer pickup/SUV3,479+ 108.6%186178Mercedes EQE SUV3,472– 15.1%211179Mitsubishi Outlander Sport3,419+ 18.2%179180Hyundai Ioniq 63,318– 9.0%191181Audi Q6 e-tron3,246new290182Mini Countryman3,192+ 50.1%194183Subaru Solterra3,131+ 173.0%190184Audi Q83,065+ 70.7%206185Range Rover Velar3,000+ 172.5%212186Tesla Model S (est)3,000– 20.2%187187Dodge Charger2,999– 71.9%116188Toyota GR862,777+ 36.1%195189Mercedes GLB2,774– 50.2%181190VW Golf2,662– 27.0%177191BMW X62,633+ 71.6%210192GMC Savana2,575+ 138.9%169193BMW 7 Series2,557– 1.4%200194Mitsubishi Eclipse Cross2,540+ 11.4%189195Lexus UX2,525– 6.5%215196Mercedes CLE2,481+ 188.8%184197Mazda MX-5 Miata2,446+ 73.4%221198Lucid Air2,400+ 300.0%246199Genesis G702,375– 11.8%192200Nissan Leaf2,323+ 103.4%197201Chrysler Voyager2,319new –202Mercedes G Class2,276– 24.3%198203Audi A32,260– 39.1%209204Toyota Crown2,236– 70.5%163205Mercedes S Class2,204– 7.4%216206Nissan Z2,154+ 221.0%249207Porsche 9112,086+ 8.1%185208Ford Edge2,078– 94.1%74209Infiniti QX502,066– 19.6%199210VW ID.Buzz1,901new287211Rivian EDV1,900+ 90.0%204212Audi Q4 e-tron1,874– 30.0%196213Audi A61,866– 7.6%219214Jeep Grand Wagoneer1,849– 47.9%193215Cadillac Optiq1,716new –216Lexus LX1,704+ 0.4%227217Mercedes EQS SUV1,607– 7.4%237218Rivian R1T1,600– 33.3%171219Nissan Titan1,556– 62.5%182220Acura TLX1,532– 41.7%223221Polestar 31,500new304222Porsche Panamera1,486+ 184.1%242223Porsche 7181,476+ 85.2%231224Lexus RZ1,454– 9.3%208225BMW X41,431– 40.0%207226Mercedes EQB SUV1,396+ 108.0%214227BMW X21,307+ 133.4%244228Jaguar i-Pace1,300+ 91.5%256229Range Rover Evoque1,300+ 84.7%229230Cadillac CT41,214– 30.0%228231Volvo EX301,185new303232Jaguar F-Pace1,100– 30.1%224233Porsche Taycan1,019– 18.3%236234Volvo V601,013+ 54.9%257235Land Rover Discovery1,000+ 77.6%241236Maserati Truck1,000– 23.1%235237Volvo EX901,000new293238BMW 8-Series990– 32.4%233239Mercedes EQE959– 6.3%260240Genesis G80939– 12.4%239241Dodge Challenger922– 90.5%139242Land Rover Discovery Sport900+ 157.1%252243Infiniti QX55850– 22.4%243244Mercedes AMG GT819+ 16.0%245245Subaru BRZ802+ 4.7%248246Mercedes EQS789– 3.4%261247Genesis GV60733+ 55.0%255248Alfa Romeo Tonale725– 0.4%247249Alfa Romeo Stelvio686– 25.2%250250Volvo S60685– 86.4%188251Toyota Venza672– 91.6%122252Audi A7622+ 27.5%274253Mercedes CLA Class615+ 0.8%202254Ferrari car600– 29.4%251255Bentley Car550+ 103.7%264256Alfa Romeo Giulia541– 15.5%262257Audi Q8 e-tron535– 76.3%222258BMW Z4520+ 29.0%266259Lexus LC519+ 5.3%278260Lexus RC452+ 10.2%269261VinFast VF8450+ 50.0%238262Fiat 500448+ 992.7%289263Toyota Supra421– 13.0%259264Lexus LS420– 38.5%265265Infiniti Q50406– 70.9%232266BMW XM405– 25.1%267267Audi A4403– 83.6%226268Lamborghini Urus400– 37.1%263269Volvo S90377+ 46.1%281270Jeep Renegade370– 93.6%220271Audi A8355– 17.1%272272Lamborghini car350+ 16.7%276273Genesis G90342– 22.6%277274Chrysler 300341– 79.9%234275Volvo C40315+ 9.0%279276Aston Martin car300+ 0.0%285277Maserati Car300– 25.0%280278McLaren Car300+ 172.7%283279Chevrolet BrightDrop 400/600274+ 7.0%275280Mercedes SL Class252+ 25.4%273281Audi e-Tron GT250– 67.8%254282Bentley Bentayga250– 55.4%271283Rolls Royce car220+ 10.0%295284Mercedes Metris210– 67.3%240285Lotus car200+ 3900.0%292286Rolls Royce Cullinan200– 50.0%288287Acura ADX178new –288Volvo V90166+ 56.6%297289Jeep Cherokee156– 87.0%258290Aston Martin DBX150+ 0.0%294291Jaguar E-Pace150+ 6.4%299292Jaguar XF150– 55.6%286293Polestar 2150– 86.4%213294Jaguar F-Type120– 64.9%282295Rivian RCV100+ 100.0%307296Ferrari Purosangue75new301297VinFast VF975new –298Fiat 500X74– 34.5%296299Chevrolet Camaro58– 98.4%230300Toyota Mirai33– 80.8%298301Nissan GT-R32– 58.4%302302VW Arteon20– 96.0%284303Chevrolet Bolt13– 99.8%218304Nissan Maxima11– 97.9%291305Audi R83– 98.3%300306Dodge Journey1n/a –307Ram ProMaster City1– 97.4%309308Toyota Avalon1– 80.0%311

Source: Manufacturers