The Toyota RAV4 is the best-selling vehicle in Finland in March.

Finnish new car sales endure a third straight negative month in March (and 15th out of the past 16 months) at -4.7% to 6,082 units. The Q1 tally is off -9.4% to 16,447. Toyota (-21.4%) keeps the brands pole position with 15.5% share and despite a sharp year-on-year fall. In contrast Volkswagen (+37.6%) posts another outstanding result in 2nd place, a ranking it also holds over Q1 vs. #4 over the Full Year 2024. Below, Volvo (-31.9%), Mercedes (-11.1%), Kia (-11%) and Skoda (-9.9%) all skid. Ford (+79.2%) and Audi (+45.9%) deliver the biggest gains in the Top 10. Tesla is down -39.4% for the month and -46.9% over Q1.

Over in the models charts, the Toyota RAV4 (+183.6%) surges ahead to edge past the Tesla Model Y (-39.7%) and claim its very first monthly win in the country. Its previous best was #2 reached in October 2021 and January 2022. The Model Y climbs from outside the YTD Top 30 as of end of February to #11 over Q1. This is still a far cry from the third place it held over the Full Year 2024. The Toyota C-HR (+70%), VW ID.4 (+31.3%) and Skoda Enyaq (+33.6%) all post fantastic scores in the remainder of the Top 5. The Ford Focus (+202.3%) also impresses at #20. The Kia EV3 leads recent launches at #11 ahead of the Polestar 4 (#15).

Previous month: Finland February 2025: Volkswagen up 42.8%, Tesla down -48.7%

One year ago: Finland March 2024: Volvo (+34.5%), Hyundai (+89.3%) impress in 4th consecutive negative month

Full March 2025 Top 30 brands and Top 20 models below.

Finland March 2025 – brands:

PosBrandMar-25%/23Feb2025%/24PosFY241Toyota94215.5%– 21.4%12,55015.5%– 31.5%112Volkswagen65510.8%+ 37.6%21,71910.5%+ 38.3%243Skoda4837.9%– 9.9%41,4468.8%– 23.5%434Volvo4807.9%– 31.9%31,4638.9%– 24.2%325Kia4557.5%– 11.0%51,2117.4%– 15.4%556Mercedes3445.7%– 11.1%88235.0%– 26.3%867Ford3195.2%+ 79.2%116974.2%+ 50.9%9128Tesla2954.9%– 39.4%134752.9%– 46.9%1279Nissan2744.5%– 16.7%78355.1%– 6.2%71010Audi2514.1%+ 45.9%96934.2%+ 9.5%101111BMW2393.9%– 29.1%68505.2%– 19.0%6812Hyundai2283.7%– 31.9%106003.6%– 24.9%11913Polestar1823.0%+ 527.6%124292.6%+ 512.9%131614Mazda1071.8%+ 122.9%172251.4%+ 47.1%161715MG761.2%new261230.7%new233116Renault701.2%+ 62.8%162031.2%+ 89.7%181517Dacia641.1%+ 48.8%142501.5%+ 83.8%152118Suzuki641.1%– 22.0%152031.2%+ 0.5%171819Opel520.9%– 43.5%271230.7%– 20.1%241420Porsche520.9%+ 147.6%241220.7%+ 67.1%252521Citroen490.8%+ 308.3%181440.9%+ 28.6%192222Peugeot440.7%– 2.2%192621.6%+ 70.1%141323Lexus420.7%+ 75.0%231260.8%+ 23.5%212324Mitsubishi420.7%– 25.0%221090.7%– 37.0%261925Cupra400.7%+ 81.8%211320.8%+ 85.9%202626Subaru390.6%– 27.8%291000.6%+ 0.0%272427BYD350.6%– 34.0%201230.7%– 20.1%222028Smart290.5%new30590.4%new293029Land Rover260.4%– 13.3%25990.6%+ 28.6%282730Seat250.4%+ 66.7%28560.3%+ 47.4%302831Mini180.3%+ 125.0%n/a410.2%– 4.7%313232Alfa Romeo100.2%+ 100.0%n/a240.1%+ 41.2%323433Honda80.1%– 52.9%n/a230.1%– 63.5%3329

Finland March 2025 – models:

PosModelMar-25%/24Feb2025%/24PosFY241Toyota RAV42073.4%+ 183.6%45033.1%+ 47.1%2122Tesla Model Y2053.4%– 39.7%n/a2911.8%– 55.6%1133Toyota C-HR1873.1%+ 70.0%73852.3%+ 4.3%7134VW ID.41762.9%+ 31.3%103522.1%+ 79.6%8115Skoda Enyaq1552.5%+ 33.6%84112.5%+ 38.4%596Nissan Qashqai1442.4%– 26.9%35443.3%– 3.7%177Toyota Yaris Cross1402.3%– 44.9%15013.0%– 38.0%328Toyota Corolla1392.3%– 69.1%93452.1%– 71.9%919Toyota Yaris1382.3%– 42.3%24392.7%– 37.4%4410Ford Focus1332.2%+ 202.3%n/a2211.3%+ 88.9%203411Kia EV31302.1%new162771.7%new1214612Volvo XC601242.0%– 14.5%53922.4%– 13.7%6813VW ID.71041.7%+ 108.0%n/a2251.4%+ 48.0%172214Toyota bZ4x1031.7%+ 1371.4%132731.7%+ 493.5%136615Polestar 4921.5%new142211.3%new196716Tesla Model 3901.5%– 35.7%201801.1%– 21.7%261517Kia Ceed881.4%– 31.8%112431.5%– 24.3%161018Skoda Octavia841.4%– 63.8%n/a2491.5%– 71.7%15619VW Tiguan801.3%+ 86.0%62941.8%+ 160.2%101820Audi Q4 e-Tron791.3%+ 12.9%122141.3%– 15.4%2119n/aVolvo EX30751.2%– 31.2%n/a1671.0%– 20.9%295n/aKia Stonic691.1%– 9.2%n/a1811.1%+ 0.6%2421n/aNissan Ariya681.1%n/an/a1430.9%+ 93.2%3270n/aVolvo V60671.1%– 60.4%152531.5%– 30.5%1414n/aVW Golf671.1%+ 45.7%192221.3%+ 40.5%1820n/aPolestar 2661.1%+ 127.6%n/a1571.0%+ 124.3%3038n/aVolvo EX40621.0%newn/a1731.1%new2842n/aSkoda Kodiaq570.9%+ 235.3%n/a1811.1%+ 105.7%2530n/aSkoda Superb520.9%+ 85.7%172061.3%+ 64.8%2231n/aDacia Duster460.8%+ 142.1%n/a1861.1%+ 162.0%2368n/aBMW X1400.7%– 52.9%181741.1%– 20.9%2726n/aAudi Q6380.6%newn/a1450.9%new3159

Source: AUT