The Fiat Argo is at its best in Brazil in 3.5 years

New light vehicle sales in Brazil edge up 4.3% year-on-year in March to 183,502 units, leading to a Q1 tally up 6.8% to 516,282. Fiat (+7%) is up to 21.2% share ahead of Volkswagen (-1.2%), Chevrolet (-6.1%) and Toyota (-1.1%) all failing to capitalise on the positive market. In contrast Honda (+28.1%), Renault (+21.4%) and Hyundai (+15.5%) all excel but it’s BYD (+29.8%) that lodges the biggest year-on-year gain in the Top 10, threepeating at #9 and breaking its share record at 4.4%. Nissan (-10%) and Jeep (-9.3%) both disappoint. Further down the charts, notice Ford (+56.1%), Citroen (+28.2%), Mitsubishi (+19.9%) and GWM (+16.2%) all shining.

Model-wise, the Fiat Strada (+2.7%) stays on top with 5.6% of the market while the Fiat Argo (+20.4%) is up two spots on last month to #2, its highest Brazilian ranking since October 2021 when it finished #1. The VW Polo (-32%), leader a year ago, is hit hard and falls to #3. It ranks #2 over Q1. Strong results for the VW T-Cross (+19.2%), Hyundai HB20 (+15.8%) and Toyota Corolla Cross (+75.4%) the latter repeating at its ranking record at #6. Further down the top 10, the Honda HR-V (+39.4%), VW Saveiro (+23.6%) and Renault Kwid (+24.1%) impress. The BYD Song Pro is the best-selling recent launch at #25.

Previous month: Brazil February 2025: Toyota at highest in 1.5 years, pushes Corolla Cross to record level

One year ago: Brazil March 2024: VW Polo now #1 year-to-date, BYD Dolphin Mini and Renault Kardian land

Full March 2025 Top 35 All brands and Top 187 All models below.

Brazil March 2025 – brands:

PosBrandMar-25%/24Feb2025%/24PosFY241Fiat  38,87621.2%+ 7.0%1110,59421.4%+ 8.9%112Volkswagen30,41816.6%– 1.2%279,29615.4%+ 3.2%223Chevrolet20,14611.0%– 6.1%355,76910.8%– 2.0%334Toyota  14,6868.0%– 1.1%442,1358.2%+ 0.4%455Hyundai  12,7056.9%+ 15.5%534,3746.7%– 7.6%546Renault  11,3996.2%+ 21.4%629,7245.8%+ 11.2%667Honda8,2174.5%+ 28.1%823,9254.6%+ 40.6%888Jeep8,1724.5%– 9.3%726,5765.1%+ 3.6%779BYD8,0634.4%+ 29.8%921,6854.2%+ 45.2%91010Nissan6,8743.7%– 10.0%1019,3213.7%– 1.2%10911Caoa Chery3,8722.1%– 19.8%1112,7182.5%+ 9.4%111112Ford  3,6302.0%+ 56.1%1211,0852.1%+ 34.9%121213Citroen 3,3691.8%+ 28.2%139,3771.8%+ 37.7%131314Ram2,1821.2%– 15.4%146,5091.3%– 12.4%151415Mitsubishi2,0961.1%+ 19.9%155,9421.2%+ 25.5%171716GWM1,9811.1%+ 16.2%166,5811.3%+ 14.7%141517Peugeot1,6760.9%+ 12.9%175,9541.2%+ 2.8%161618BMW1,1550.6%– 8.7%183,3870.7%+ 5.9%181819Volvo6800.4%+ 13.3%202,0440.4%+ 27.3%191920Mercedes6550.4%+ 8.3%192,0240.4%+ 27.7%202021Porsche5570.3%+ 7.1%211,4150.3%+ 11.5%212122Audi4940.3%– 12.6%221,2750.2%– 8.3%222223Iveco3410.2%n/a238960.2%n/a252524Land Rover3200.2%n/a258970.2%n/a242425Kia3130.2%n/a249450.2%+ 12.6%232326Effa1990.1%n/a265810.1%n/a262727Suzuki1410.1%n/a274620.1%n/a272928Mini930.1%n/a292820.1%n/a282829JAC640.0%n/a282100.0%n/a292630Subaru530.0%n/a31700.0%n/a313231Lexus460.0%n/a301570.0%n/a303032Riddara190.0%new –190.0%new33 –33Fever60.0%new33130.0%new34 –34Jaguar40.0%n/a3260.0%n/a353135Zeekr00.0%new –340.0%new32 –

Brazil March 2025 – models:

PosModelMar-25%/24Feb2025%/24PosFY241Fiat Strada10,2565.6%+ 2.7%129,2995.7%+ 10.2%112Fiat Argo8,2474.5%+ 20.4%419,7273.8%+ 9.3%353VW Polo 8,1204.4%– 32.0%221,8824.2%– 19.7%224VW T-Cross6,5123.5%+ 19.2%318,3793.6%+ 42.9%465Hyundai HB206,1223.3%+ 15.8%1214,3612.8%– 20.5%746Toyota Corolla Cross5,8343.2%+ 75.4%613,0112.5%+ 40.1%12217Chevrolet Onix5,7483.1%– 25.9%1016,0393.1%– 9.7%538VW Saveiro5,6923.1%+ 23.6%1113,3042.6%+ 7.6%11139Honda HR-V5,0952.8%+ 39.4%914,1602.7%+ 45.9%91710Renault Kwid4,9552.7%+ 24.1%811,9582.3%– 9.0%151211Fiat Mobi4,6822.6%+ 0.5%514,2552.8%– 2.8%8912Nissan Kicks4,5192.5%– 10.2%2012,1942.4%– 6.3%141013Hyundai Creta4,4182.4%+ 2.3%714,5292.8%+ 6.8%6814Chevrolet Onix Plus4,3212.4%+ 8.4%249,8681.9%– 8.7%211115Chevrolet Tracker4,1702.3%– 11.5%1413,6212.6%+ 7.5%10716Jeep Compass4,0182.2%+ 1.2%1312,7572.5%+ 9.6%131817VW Nivus3,7922.1%– 3.1%229,6651.9%– 9.7%221418Fiat Toro3,6292.0%– 8.3%1610,7292.1%+ 5.0%171619Fiat Fastback3,5511.9%– 7.0%1510,7462.1%+ 0.4%162020Toyota Hilux3,4131.9%– 2.4%2110,2172.0%+ 0.1%191921Fiat Pulse3,0481.7%+ 0.3%199,9511.9%+ 16.8%202322Toyota Corolla3,0381.7%– 4.0%188,9591.7%+ 14.7%232423VW Virtus2,9731.6%– 1.5%237,2851.4%– 8.1%272624Jeep Renegade2,9281.6%– 24.6%1710,2352.0%– 1.6%181525BYD Song Pro2,7851.5%new306,8931.3%new25 –26Ford Ranger2,4971.4%+ 79.0%267,3651.4%+ 45.8%262727BYD Dolphin Mini2,4321.3%– 1.5%256,5561.3%+ 162.9%283728Fiat Cronos2,4271.3%+ 28.8%287,8411.5%+ 21.3%242229VW Taos2,4081.3%+ 158.9%345,7681.1%+ 86.5%314530Chevrolet S102,3301.3%+ 33.9%415,7041.1%+ 6.0%333131Renault Kardian2,2691.2%+ 268.3%295,8471.1%+ 794.0%303432Ram Rampage1,8191.0%– 14.7%315,2591.0%– 11.1%343533Fiat Fiorino1,8111.0%+ 8.7%493,8680.7%– 16.5%424134GWM Haval H61,7781.0%+ 62.1%335,7671.1%+ 50.1%323635Chevrolet Montana1,7441.0%– 19.4%394,8650.9%– 16.3%352936Citroen Basalt1,7140.9%new354,6210.9%new368437Chery Tiggo 71,7070.9%– 2.2%276,4491.2%+ 126.0%292838Hyundai HB20S1,6410.9%+ 34.4%324,0970.8%– 20.1%412539Renault Duster1,5030.8%– 31.9%464,5990.9%– 17.1%374040BYD King1,4270.8%new563,0580.6%new496641Chevrolet Spin1,3980.8%+ 205.9%384,4340.9%+ 91.8%383342Honda City1,3330.7%+ 39.7%374,2590.8%+ 52.4%404743Chery Tiggo 81,3070.7%+ 112.5%523,2760.6%+ 42.7%475444Honda City Hatch1,2680.7%+ 39.0%423,7540.7%+ 51.3%434845Toyota Hilux SW41,2300.7%+ 14.2%404,3350.8%+ 22.0%394346Renault Master1,2220.7%+ 31.1%483,4740.7%+ 34.7%465247Jeep Commander1,1980.7%+ 16.8%433,4870.7%+ 8.4%454648Renault Oroch1,1890.6%+ 8.6%572,8620.6%– 8.7%535049Nissan Versa1,0920.6%– 5.9%473,1160.6%+ 4.3%485150Citroen C31,0870.6%– 33.6%503,0380.6%– 39.6%503951Nissan Frontier9440.5%+ 3.7%442,8890.6%+ 22.2%525552Peugeot 20089310.5%+ 377.4%453,5370.7%+ 879.8%445853BYD Dolphin8240.4%– 51.7%591,9610.4%– 63.2%584954Chery Tiggo 5X7150.4%– 71.0%532,5800.5%– 59.9%544255Mitsubishi Eclipse Cross7030.4%+ 0.0%631,7780.3%+ 0.6%615656Mitsubishi Triton6990.4%n/a661,1370.2%n/a65 –57Fiat Titano6180.3%+ 61700.0%612,0900.4%+ 4080.0%566158Peugeot 2085860.3%– 48.1%581,9510.4%– 56.7%594459Toyota Yaris Hatch5650.3%– 73.7%542,0600.4%– 65.6%573260VW Amarok5400.3%+ 105.3%621,8120.4%+ 109.0%605961Mitsubishi L2005110.3%– 42.3%512,4600.5%– 2.8%555362Toyota Yaris Sedan5040.3%– 65.1%362,9240.6%– 35.9%513863Citroen C3 Aircross4660.3%– 34.4%641,4600.3%+ 56.5%635764Ford Territory4620.3%+ 260.9%601,6770.3%+ 41.8%626465BMW X14080.2%– 18.7%711,1590.2%+ 3.6%646566Volvo EX303680.2%new749090.2%new718267Iveco Daily  3410.2%+ 199.1%708960.2%+ 194.7%727368Hyundai HR3410.2%+ 258.9%728580.2%+ 284.8%739269Fiat Ducato3390.2%+ 67.0%651,0120.2%+ 56.9%688870Nissan Sentra3190.2%– 36.2%671,1220.2%– 3.4%666271BMW 3 Series3150.2%+ 8.6%739480.2%+ 21.7%696872Fiat Scudo2680.1%+ 0.4%691,0760.2%+ 11.5%677073BYD Yuan Pro2570.1%new805910.1%new81 –74Renault Kangoo2440.1%n/a767600.1%n/a767775Ford Transit2400.1%– 2.4%836410.1%+ 10.5%797676Chevrolet Trailblazer2230.1%n/a1024550.1%n/a918977BYD Seal2080.1%– 40.6%825200.1%– 63.3%877278Honda Civic2060.1%+ 98.1%688480.2%+ 154.7%749579GWM Ora 032030.1%– 66.6%778140.2%– 57.0%756080Kia K25001980.1%+ 3.1%815750.1%– 2.4%828581Mitsubishi Pajero Sport1830.1%+ 15.1%785670.1%+ 29.7%837882Honda ZR-V1790.1%– 71.1%855410.1%– 61.5%856383Audi Q31780.1%– 21.6%945080.1%– 6.8%888684Porsche Cayenne1780.1%n/a1014220.1%n/a969685Hyundai Tucson1740.1%n/a874940.1%n/a8915786VW/MAN Express1640.1%+ 2.5%845360.1%+ 7.6%869087Ford Maverick1630.1%– 37.5%1143610.1%– 42.2%1007188Volvo XC601610.1%– 42.9%756630.1%– 9.5%777489Chevrolet Equinox1600.1%– 31.0%866420.1%+ 4.6%787590Ram 15001540.1%+ 105.3%795500.1%+ 41.8%8410491Ford Bronco1480.1%– 32.4%884820.1%– 16.8%908792Effa V211470.1%+ 79.3%924370.1%+ 53.9%9310793Porsche Macan1440.1%n/a914540.1%n/a9210094Ram 35001430.1%+ 5.1%954370.1%+ 8.7%949495Chery Arrizo 61430.1%+ 7050.0%894110.1%+ 2063.2%9719496VW Tiguan1410.1%– 59.5%1043540.1%– 61.2%1027997Audi Q51400.1%– 11.9%1113580.1%– 16.0%1019798Porsche 9111390.1%– 12.6%1352020.0%– 49.0%1199899Suzuki Jimny Sierra1300.1%n/a904350.1%n/a95106100Mercedes GLC1300.1%n/a983790.1%n/a98124101Mercedes GLA1230.1%n/a1003310.1%n/a103115102Mercedes Sprinter  1220.1%n/a933740.1%n/a9991103BYD Shark1220.1%new1172940.1%new106151104Land Rover Discovery1180.1%– 14.5%1032770.1%– 35.4%111133105Mercedes C Class1070.1%– 37.4%962820.1%+ 4.1%107101106Volvo XC901070.1%n/a1102380.0%n/a116113107Toyota RAV41020.1%– 44.6%976290.1%+ 23.6%8083108BMW X5950.1%n/a1052770.1%n/a110127109Honda CR-V910.0%n/a1132800.1%n/a108102110Ford F-150880.0%+ 114.6%993290.1%+ 269.7%104135111BMW X4830.0%n/a1122770.1%n/a109108112Range Rover810.0%n/a1281650.0%n/a123125113Peugeot Expert780.0%+ 62.5%1072520.0%– 3.4%113111114VW Jetta760.0%– 71.6%1063020.1%– 60.7%10581115BMW X3760.0%n/a1291240.0%n/a13099116Land Rover Defender720.0%n/a1162490.0%n/a114122117Mercedes GLE710.0%n/a1152390.0%n/a115119118Mini Hatch 3 Portas700.0%n/a1221940.0%n/a121123119Citroen Jumpy670.0%– 57.3%1231530.0%– 57.1%126114120Ram 2500650.0%– 39.8%1092590.1%– 15.9%11293121Kia Sportage630.0%n/a1202090.0%– 0.5%118109122Peugeot Partner610.0%– 19.7%1181560.0%– 29.7%125129123Audi A3 Sedan610.0%+ 48.8%1241290.0%+ 8.4%129140124Subaru Forester530.0%n/a153690.0%n/a146177125Porsche Panamera520.0%+ 372.7%1371150.0%+ 82.5%134152126Mercedes GLB520.0%n/a1191980.0%n/a120120127Chevrolet Silverado450.0%– 32.8%1431210.0%– 80.7%132103128Effa V22450.0%+ 18.4%1381230.0%+ 28.1%131139129Honda Accord450.0%+ 200.0%156830.0%+ 16.9%140164130Lexus NX410.0%n/a1321180.0%n/a133136131Volvo XC40390.0%– 53.6%1261740.0%– 51.3%122126132Audi A5390.0%+ 0.0%150770.0%+ 1.3%142142133Range Rover Evoque390.0%n/a1401030.0%n/a137134134BMW X7380.0%n/a157710.0%n/a145197135Audi Q8350.0%n/a145730.0%n/a144156136JAC E-JS1330.0%n/a1331050.0%n/a136105137Ford Mustang320.0%+ 128.6%1082300.0%+ 422.7%117131138JAC Hunter310.0%new125990.0%new138203139BMW IX1310.0%n/a146750.0%n/a143155140Porsche Boxster300.0%– 68.1%1271410.0%– 35.9%128121141BMW X2300.0%n/a1211490.0%n/a127148142Citroen Jumper290.0%+ 383.3%130810.0%+ 326.3%141171143Jeep Grand Cherokee240.0%n/a144600.0%n/a152183144Kia Niro240.0%n/a154570.0%n/a154137145Mercedes CLA200220.0%– 56.0%1391140.0%– 18.6%135117146Peugeot Boxer200.0%+ 5.3%148520.0%+ 30.0%156169147Mini Countryman190.0%n/a151610.0%n/a151138148Riddara RD6190.0%new –190.0%new181 –149Kia Carnival160.0%n/a142640.0%n/a149162150BMW M2150.0%– 37.5%147630.0%+ 28.6%150154151BMW X6150.0%n/a136970.0%n/a139118152BMW 5 Series150.0%n/a161470.0%n/a159170153Audi Q7140.0%n/a155400.0%n/a161188154Mercedes E Class140.0%n/a159320.0%n/a168199155Renault Sandero130.0%– 96.7%1311610.0%– 86.9%12469156Porsche Cayman130.0%– 55.2%152530.0%– 27.4%155147157Audi A4120.0%– 14.3%149460.0%+ 58.6%160167158Kia Stonic120.0%n/a165400.0%n/a162132159Mercedes G class110.0%n/a141660.0%n/a147180160Suzuki Jimny110.0%n/a175270.0%n/a174190161Range Rover Velar100.0%n/a158380.0%n/a163150162BMW IX100.0%n/a169310.0%n/a169158163BMW IX3100.0%n/a174200.0%n/a179175164Hyundai Kona90.0%n/a172350.0%n/a164161165Audi A380.0%– 86.0%166300.0%– 70.9%170146166BYD Tan80.0%new177220.0%new176 –167BMW 4 Series Cabrio70.0%– 63.2%173190.0%– 52.5%180178168Effa V2570.0%+ 0.0%170210.0%+ 10.5%178182169Audi RS6 Avant70.0%n/a176140.0%+ 133.3%182189170Citroen C4 Cactus60.0%– 94.8%171240.0%– 94.8%175112171Fever60.0%new186130.0%new183 –172Lexus ES30050.0%– 28.6%167340.0%+ 17.2%165173173Volvo C4050.0%new162600.0%new153128174Mini Hatch 5 Portas40.0%n/a168270.0%n/a173176175Chevrolet Blazer EV40.0%new182120.0%new184184176Jaguar F-Pace40.0%n/a18360.0%n/a188159177BMW M330.0%– 89.3%163210.0%– 65.0%177163178Chevrolet Camaro30.0%– 72.7%18780.0%– 83.7%185179179BMW 1 Series30.0%– 72.7%18960.0%– 53.8%187195180Mercedes A Class30.0%n/a18880.0%n/a186186181Renault Kwid E-tech30.0%new –510.0%new157 –182Jeep Gladiator20.0%– 98.1%18050.0%– 98.4%189149183Jeep Wrangler20.0%n/a164320.0%n/a167172184Renault Logan10.0%– 99.3%19030.0%– 99.3%19767185Ram Classic10.0%– 99.2% –40.0%– 99.0%194110186Porsche Taycan10.0%– 90.0%160280.0%– 31.7%172160187BMW 2 Series Gran Coupe10.0%– 80.0%18430.0%– 66.7%195205

Source: Manufacturers