The Tesla Model Y is the best-selling vehicle in Iceland in March.

The Icelandic new car market is in recovery mode in March at +90.6% year-on-year to 1,012 registrations. Keep in mind March 2024 was down -71% on the year prior, Q1 2025 volumes gain 63% to 2,257. In complete contrast with the brand’s results we have covered elsewhere in Europe so far, Tesla (+372.5%) actually surges to 23.8% share vs. 14.3% year-to-date. Kia (+207.8%) also shoots up and remains #1 so far this year, while Toyota (+80%), last month’s leader, is more muted in context. Suzuki (+7000%) now ranks #4 both for the month and year-to-date. Newcomer Xpeng manages its second ever Top 10 finish at #10.

Over in the models charts, the Tesla Model Y returns to levels unseen in a couple of years at 21.6% share. Leader over the Full Year 2024, the Dacia Duster is back up six spots on February to #2, distancing the Suzuki Vitara. The Kia Sportage and Ceed are equal #4, with the EV3 making it three Kias in the Top 6. The Toyota RAV4, Skoda Kodiaq, Tesla Model 3 and Xpeng G6 complete the Top 10.

Previous month: Iceland February 2025: Suzuki Swift best-seller in recovering market

One year ago: Iceland March 2024: Dacia and Duster top market down -71%

Full March 2025 Top 37 All brands and Top 20 models below.

Iceland March 2025 – brands:

PosBrandFeb-25%/24Feb2025%/24PosFY241Tesla24123.8%+ 372.5%532314.3%+ 271.3%252Kia15715.5%+ 207.8%234915.5%+ 211.6%123Toyota818.0%+ 80.0%125311.2%+ 15.0%314Suzuki717.0%+ 7000.0%31345.9%+ 3250.0%495Dacia605.9%– 15.5%11873.9%– 37.9%846Skoda444.3%+ 63.0%7934.1%+ 102.2%667Nissan353.5%+ 400.0%4924.1%+ 104.4%7128Land Rover343.4%+ 41.7%12793.5%– 12.2%1189Volvo282.8%– 12.5%6803.5%+ 29.0%10710Xpeng252.5%new17512.3%new133011Hyundai232.3%– 59.6%81155.1%+ 18.6%5312Mercedes222.2%– 33.3%10823.6%+ 15.5%91113Audi202.0%+ 400.0%15401.8%+ 73.9%141914Mazda191.9%+ 111.1%9542.4%+ 50.0%121015BMW161.6%+ 128.6%23381.7%+ 15.2%151616Peugeot 151.5%+ 400.0%25331.5%+ 312.5%172317BYD141.4%+ 1300.0%19301.3%+ 400.0%182118Ford131.3%+ 160.0%21291.3%+ 70.6%201519Volkswagen121.2%– 42.9%16291.3%– 45.3%191320Renault121.2%– 42.9%28271.2%– 25.0%221721Lexus80.8%+ 33.3%13361.6%+ 200.0%162622Honda70.7%+ 250.0%18251.1%+ 150.0%231423Polestar70.7%+ 250.0%24221.0%+ 69.2%252424KG Mobility/Ssangyong70.7%+ 250.0%22190.8%+ 90.0%261825FAW Hongqi70.7%+ 600.0%3290.4%+ 350.0%304526Jeep50.5%– 44.4%14271.2%– 12.9%212027Subaru50.5%– 58.3%26180.8%– 55.0%272228Porsche40.4%+ 0.0%20231.0%+ 130.0%242729Benimar40.4%#DIV/0! –40.2%– 20.0%353230Opel30.3%+ 0.0%2790.4%+ 125.0%293331Smart30.3%n/a –60.3%– 50.0%322932MG20.2%+ 0.0%3080.4%+ 0.0%312833Mini20.2%+ 100.0%3340.2%+ 33.3%334434Citroen20.2%– 60.0% –20.1%– 71.4%393535Randger20.2%n/a –20.1%n/a404836Jaguar10.1%n/a3520.1%+ 0.0%374137Mitsubishi10.1%– 80.0%3620.1%– 60.0%3825

Iceland March 2025 – models:

PosModelMar-25%Feb2025%PosFY241Tesla Model Y21921.6%926111.6%122Dacia Duster605.9%8863.8%313Suzuki Vitara454.4%20542.4%9184Kia Sportage414.1%121145.1%245Kia Ceed414.1%n/a452.0%11126Kia EV3383.8%5803.5%5n/a7Toyota RAV4313.1%3863.8%458Skoda Kodiaq232.3%10532.3%10159Tesla Model 3222.2%4612.7%72010Xpeng G6191.9%19411.8%13n/a11Suzuki Swift161.6%1662.9%62112Kia Sorento161.6%n/a421.9%12913Toyota bZ4X131.3%16321.4%16n/a14Land Rover Defender121.2%18291.3%171715Range Rover Sport111.1%n/a210.9%214516Nissan Juke111.1%n/a120.5%50n/a17BYD Seal U101.0%n/a170.8%275218Kia Picanto101.0%n/a140.6%391919Toyota C-HR101.0%n/a160.7%293020Peugeot 300880.8%n/a160.7%28n/a21Hyundai Kona80.8%n/a200.9%244322Suzuki S-Cross80.8%n/a80.4%783723Skoda Kamiq80.8%n/a110.5%53n/a24Toyota Yaris  80.8%14331.5%1510

Source: Manufacturers