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Volkswagen Cancels ID.7 EV for North America
Volkswagen has officially canceled the North American launch of the ID.7, its flagship midsize electric sedan. Originally slated to arrive in mid-2024, the ID.7 had been positioned as a milestone for VW’s electrification efforts in the U.S. market. The car aimed to showcase all of VW’s advancements in EV technology while signaling a bold step forward for the brand post-Dieselgate.
But now, plans for the ID.7 in North America have been shelved entirely, as confirmed by VW through The Car Guide and Automotive News. While the ID.7 will still launch in Europe and China, its absence in the U.S. raises questions about the company’s EV strategy on this side of the Atlantic.
From Hype to Cancellation
The ID.7 made headlines when Volkswagen invited journalists to Spain in 2023 to preview the prototype. The car was praised for its modern design, promising specs, and potential to compete against models like the Tesla Model 3 and Hyundai Ioniq 6. It was set to deliver an impressive 282 horsepower and 402 lb-ft of torque, along with competitive driving range figures and a tech-rich interior featuring a large infotainment screen and advanced driver-assistance systems.
However, the initial excitement faded after delays were announced. By May of that year, speculation about the model’s viability in the U.S. began to mount. The delayed launch may have been the first indication of trouble, but VW’s decision to pull the plug completely has now confirmed those doubts.
Why the ID.7 Was Axed
Volkswagen hasn’t provided a detailed explanation, but market trends likely played a significant role. The U.S. car market is shifting heavily toward crossovers and SUVs, leaving sedans to occupy a shrinking niche. While EV sedans like the Tesla Model 3 have enjoyed some success, consumer interest is increasingly focused on electric SUVs, like the Hyundai Ioniq 5 or VW’s own ID.4.
VW’s spokesperson emphasized that “electric vehicles continue to be a core part of Volkswagen’s long-term product strategy,” suggesting the company is doubling down on models better suited to American tastes. The ID. Buzz, an all-electric homage to the classic VW Microbus, has already generated significant buzz (pun intended) in the U.S., indicating where the brand sees opportunity.
A Missed Opportunity
For enthusiasts, the cancellation of the ID.7 may feel like a missed opportunity. The midsize sedan promised to deliver a blend of performance, practicality, and cutting-edge EV tech, all wrapped in a sleek package. It was a vehicle that could have appealed to drivers seeking a premium yet affordable electric car.
Still, the reality is that even with its impressive specs, the ID.7 faced an uphill battle in North America. Sedans are a tough sell, especially as electric crossovers dominate the market. Add to that the challenges of scaling EV production and managing supply chains, and it’s clear why VW may have decided the ID.7 wasn’t worth the investment in this region.
What’s Next for VW’s EV Lineup?
While the ID.7 won’t grace American roads, Volkswagen’s EV strategy remains robust. The ID.4 crossover continues to gain traction in the U.S., and the upcoming ID. Buzz is already shaping up to be a hit with its retro design and family-friendly appeal. VW also teased plans for smaller, affordable EVs in the coming years, potentially filling the gap left by the ID.7’s cancellation.
The ID.7 may still find success in Europe and China, where sedans enjoy greater popularity. For North America, though, VW seems focused on delivering EVs that align more closely with consumer demand for crossovers and SUVs.
As the electric vehicle market continues to evolve, VW’s decision to drop the ID.7 underscores the challenges automakers face in balancing global ambitions with regional realities. Let’s hope this pivot leads to more innovative and desirable EVs for U.S. drivers in the near future.
While the ID.7’s cancellation is disappointing, it’s not entirely surprising. The midsize sedan faced stiff competition in a market where crossovers reign supreme. Still, with models like the ID. Buzz and ID.4 leading the charge, Volkswagen’s electrification plans for North America are far from over. It’s a shift in strategy, not a retreat.
Rest in peace, ID.7—you had potential, but the timing wasn’t right. Here’s hoping VW’s next moves electrify the U.S. market in ways that truly resonate.