The planned streaming service Venu Sports has been scrapped before it ever started.

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ESPN, Fox and Warner Bros. Discovery announced Friday they were pulling the plug on Venu. It had been expected to make available sports products from all three services as a mid-priced entry for cable cord-cutters who wanted more than a bare minimum of sports.

Its planned launch last year was stopped due to a court fight with Fubo’s streaming business. Although that was recently settled, other companies had signaled they were going to oppose Venu.

At the same time, in the constantly-changing maze of businesses offering services to people who want to abandon cable, other options were becoming available to people who were Venu’s target audience.

“In an ever-changing marketplace, we determined that it was best to meet the evolving demands of sports fans by focusing on existing products and distribution channels,” ESPN, Fox and WBD said in a joint statement on Friday.

For ESPN, for example, that means concentrating on its own streaming service due to launch later this year.