Experiential marketing agency NPARALLEL announced Tuesday its acquisition of Atomic Props and Effects, an Oakdale-based prop and structure fabrication business.

Even if you’ve never heard of the company now known as Atomic Props, you’ve probably seen their work in places like the Minnesota State Fair, U.S. Bank Stadium and Times Square in New York City.

Founded in Minneapolis in 1980, Atomic Props is known for its innovative advertising displays, like a 16-foot-tall sculpture of Titan from the video game Final Fantasy XV, and massive  interactive billboards, like one for Sierra Mist in 2010 that featured live ivy growing around the 3-D can.

The creator behind the signs adorning Sweet Martha’s at the Minnesota State Fair? Atomic Props. Remember the ad for the Netflix show “Narcos” where 2 million (fake) dollars were put behind a plexiglass wall of a bus station? Atomic Props had a hand in that as well.

Through the new partnership, NPARALLEL + Atomic Props can offer clients “comprehensive solutions that span strategy, design, fabrication and execution across experiential marketing, trade shows, brand activations, immersive experiences and events,” according to a news release from the company.

“We are thrilled about our future with Atomic Props,” said Megan Diamond, CEO and president of NPARALLEL + Atomic Props, in the release. “This robust combination of our unique talents gives our clients a powerhouse of resources to help them disrupt and transform the future of their experiences.”

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