The Fiorino was the most popular Fiat in 2023.

14,219 new light vehicles hit Moroccan roads in July, a robust 8.4% year-on-year improvement. This includes Passenger Cars up 5.1% to 12,701 and Light Commercals shooting up 46.5% to 1,518. The YTD PC volume tilts into positive as a result at +0.5% to 86,749 units. Dacia (+3.6%) trails the market but still manages a positive year-on-year score at 22.5% share vs. 26% so far this year. Renault (-1.9%) and most strikingly Hyundai (-10.8%) can’t keep up with the market growth rate and complete the podium as it is also the case year-to-date. Peugeot (+2.5%) advances to #4, overtaking Volkswagen (+4.5%), and securing a splendid 8.1% share vs. 5.5% so far in 2024. BMW (+49.8%), Fiat (+34.8%), Opel (+25.4%) and Citroen (+18.1%) all impress in the remainder of the Top 10 with Porsche (+318.2%), MG (+291.3%) and Cupra (+93.8%) even stronger further down.

Previous month: Morocco June 2024: Dacia up to 28.4% share, Changan lands

One year ago: Morocco July 2023: Renault (+61.2%), Volkswagen (+113%) stand out in positive market

Full July 2024 Top 35 All brands ranking below.

Morocco July 2024 – brands:

PosBrandJun-24%/23Jun2024%/23PosFY231Dacia2,85522.5%+ 3.6%122,58726.0%+ 10.9%112Renault1,76013.9%– 1.9%213,41715.5%– 1.9%223Hyundai1,1158.8%– 10.8%37,0488.1%– 31.0%334Peugeot1,0358.1%+ 2.5%54,7845.5%– 27.2%545Volkswagen8907.0%+ 4.5%45,1786.0%– 0.6%456Citroen7656.0%+ 18.1%63,8834.5%+ 25.3%777Opel7005.5%+ 25.4%74,3245.0%+ 10.7%668BMW4213.3%+ 49.8%112,4762.9%+ 23.9%12139Fiat3953.1%+ 34.8%82,9813.4%+ 32.2%81110Kia3903.1%+ 3.7%102,9423.4%– 0.6%9811Audi3843.0%+ 0.0%122,6363.0%+ 3.5%101012Seat 3712.9%+ 10.7%131,9752.3%+ 30.1%141413Toyota3262.6%– 13.5%142,3782.7%– 8.4%13914Skoda2932.3%– 13.1%92,6273.0%+ 13.4%111215Mercedes2161.7%+ 3.8%151,7212.0%+ 12.0%151516Cupra1261.0%+ 93.8%167290.8%+ 107.1%162217MG900.7%+ 291.3%204720.5%+ 131.4%192118Changan810.6%new171820.2%new27 –19Volvo720.6%+ 1.4%196150.7%+ 3.9%171620Geely530.4%new253060.4%new243421Jeep470.4%– 44.0%184210.5%– 37.9%211922Porsche460.4%+ 318.2%214000.5%+ 66.7%222423Land Rover450.4%– 16.7%225200.6%– 9.9%182024Nissan450.4%– 45.1%233810.4%– 41.1%231825Ford430.3%– 28.3%244700.5%– 35.6%201726DFSK360.3%+ 5.9%262430.3%– 29.8%252327DS260.2%+ 36.8%291500.2%– 13.8%282528Lexus220.2%+ 57.1%311150.1%+ 12.7%313029Alfa Romeo100.1%– 23.1%271430.2%+ 1.4%292630Honda100.1%– 9.1%281380.2%+ 30.2%302931Mini100.1%– 37.5%301130.1%– 12.4%322732BYD90.1%new32760.1%new333533Mahindra70.1%– 73.1%35680.1%– 39.8%343234Jaguar60.0%– 50.0%34570.1%– 20.8%353335Suzuki10.0%– 95.5%331890.2%+ 18.9%2628

Source: Manufacturers