For a few days this last week I started to believe that Kamala Harris and the Democrats could come from behind and beat Donald Trump. But then I started to hear Democrats patting themselves on the back for coming up with a great new label for Trump Republicans. They are “weird.”

I cannot think of a sillier, more playground, more foolish and more counterproductive political taunt for Democrats to seize on than calling Trump and his supporters “weird.”

But weird seems to be the word of the week. As The New York Times reported, in a potential audition to be Harris’ running mate, Gov. Tim Walz of Minnesota said over the weekend of Trump and his vice-presidential pick, Sen. JD Vance of Ohio: “The fascists depend on us going back, but we’re not afraid of weird people. We’re a little bit creeped out, but we’re not afraid.” Just to make sure he got the point across, Walz added: “The nation found out what we’ve all known in Minnesota: These guys are just weird.”

As the Times reported, Harris, speaking at a weekend campaign event at a theater in the Berkshires “leaned into a new Democratic attack on the former president and his running mate, Sen. JD Vance of Ohio, saying that some of the swipes the men had taken against her were ‘just plain weird.’” The Times added: “Pete Buttigieg, the secretary of transportation, said Trump was getting ‘older and stranger’ while Sen. Chuck Schumer, the majority leader, called Vance ‘weird’ and ‘erratic.’”

It is now a truism that if Democrats have any hope of carrying key swing states and overcoming Trump’s advantages in the Electoral College, they have to break through to white, working-class, non-college-educated men and women, who, if they have one thing in common, feel denigrated and humiliated by Democratic, liberal, college-educated elites. They hate the people who hate Trump more than they care about any Trump policies. Therefore, the dumbest message Democrats could seize on right now is to further humiliate them as “weird.”

“It is not only a flight from substance,” noted Prof. Michael J. Sandel of Harvard University, author of “The Tyranny of Merit: Can We Find the Common Good?” “It allows Trump to tell his supporters that establishment elites look down on them, marginalize them and view them as ‘outsiders’ — people who are ‘weird.’ It plays right into Trump’s appeal to his followers that he is taking the slings and arrows of elites for them. It is a distraction from the big argument that Democrats should be running on: How we can renew the dignity of work and the dignity of working men and women.”

I don’t know what is sufficient for Harris to win, but I sure know what is necessary: a message that is dignity-affirming for working-class Americans, not dignity-destroying. If this campaign is descending into name-calling, no one beats Trump in that arena.

Thomas Friedman writes a column for the New York Times.

Related Articles

Kathryn Anne Edwards: Women are America’s working class now

Juan Pablo Spinetto: Venezuela needs its neighbors’ help more than ever

David French: There’s more, and better, to masculinity than Hulk Hogan, Kid Rock and Dana White

Michelle Goldberg: The unnerving changeability of JD Vance

Noah Feldman: Why Yale Law is so good at producing anti-elite elites