By Jordan Fabian, Bloomberg News

President Joe Biden had just begun to turn the tables in his reelection bid when the attempt on Donald Trump’s life took away his most powerful tool: drawing attention to his opponent’s behavior and second-term agenda.

Battered by doubts about his mental fitness and pressure to step aside, Biden fought back on Friday with an energetic speech in Detroit vowing to “shine a spotlight” on Trump — an argument he planned to drive home until Election Day in November.

About 24 hours later, and just under 200 miles away, shots rang out at Trump’s rally in Butler, Pennsylvania, the chilling apex of an era in American politics defined by radicalized views and heated rhetoric.

But Biden’s beleaguered campaign is now limited in how it can push forward. The outburst of political violence stymies his efforts to argue his case. It also undercuts a core premise of his presidency — that he would restore decency and normalcy to national politics.

US President Joe Biden and Vice President Kamala Harris arrive to speak from the Roosevelt Room of the White House in Washington, DC, on July 14, 2024, one day after former president Donald Trump survived an apparent assassination attempt during a rally in Pennsylvania. (Photo by MANDEL NGAN/AFP via Getty Images)

Instead, the president will hope that a unifying message in a time of crisis can resonate with voters. Biden announced that he would deliver a rare Oval Office address on trying to bring the nation together at 8 p.m. local time.

“There’s no place in America for this kind of violence,” Biden told reporters at the White House. “Unity is the most elusive goal of all, but nothing is as important than that right now.”

The intense focus on the attempted assassination does offer Biden a reprieve from the conversation that had dominated headlines for weeks: whether he should withdraw after his disastrous debate. One Democratic donor, speaking on the condition of anonymity, said that they previously believed the party would be best served by replacing Biden, but there’s no way that could happen now without contributing to a sense of chaos.

The shooting — and Trump’s iconic, bloodied, fist-pumping response — seems certain to rally voters and donors behind the Republican candidate.

US Republican candidate Donald Trump is seen with blood on his face surrounded by secret service agents as he is taken off the stage at a campaign event at Butler Farm Show Inc. in Butler, Pennsylvania, on July 13, 2024. (Photo by REBECCA DROKE/AFP via Getty Images)

Business leaders Elon Musk and Bill Ackman, who previously resisted endorsing the former president, came out with public statements backing Trump within minutes of his being struck.

It will be days or weeks before public opinion surveys are released assessing the aftermath. But former President Ronald Reagan saw a substantial increase in support when he was shot and wounded in 1981. Many presidential historians say that attack cemented his status in the conservative movement.

By contrast, Biden must balance how to push forward without seeming insensitive. The president expressed sympathy for Trump on Sunday while vowing a “thorough and swift” federal investigation, a Secret Service probe into its security measures and an independent review of the shooting that he pledged to release to the American people.

The president urged people not to “make assumptions” about the gunman’s “motives or his affiliations,” imploring the public to “Let the FBI do their job, and their partner agencies do their job.”

With Election Day less than four months away, Biden badly needs to reverse his standing.

Figures on both sides of the aisle have called for leaders to rise above the political fray and attempt to heal national divisions. The shooting confirmed the fears of half of swing-state voters, who said in a Bloomberg News/Morning Consult poll in May that they were worried about violence surrounding the election.

Already, the president’s campaign said it would pause messaging and television ads. Biden postponed a Monday speech in Austin to mark the 60th anniversary of the Civil Rights Act. His campaign canceled a Monday event counter-programming the Republican National Convention in Milwaukee. Vice President Kamala Harris delayed political travel originally scheduled for Tuesday in Florida, according to a campaign official.

The White House has not said if Biden will continue with prime-time interviews this week with NBC News and BET, or travel to Las Vegas to address Black and Latino advocacy groups.

Republican criticism

While law enforcement officials, and Trump himself, have not ascribed a motive to the shooter, some Republicans have already made unsubstantiated claims blaming Biden for motivating the would-be assassin.

“The central premise of the Biden campaign is that President Donald Trump is an authoritarian fascist who must be stopped at all costs,” Ohio Senator J.D. Vance, a possible Trump running mate, posted on X. “That rhetoric led directly to President Trump’s attempted assassination.”

Supporters of the president pointed to his call for unity after the shooting. Biden also said he had a short call with Trump.

Still, the failed assassination attempt shifts the dynamics of the race in Trump’s favor.

It’s a remarkable twist of fate for Trump, who has glorified violence throughout his political career, from encouraging rally attendees in 2016 to “knock the crap” out of protesters to telling supporters to “fight like hell” on Jan. 6, 2021 just before they stormed the US Capitol.

“Biden’s inevitable ritual condemnation of political violence today (when it comes) will be insufficient and irrelevant,” posted Vivek Ramaswamy, who ran against Trump in the 2024 GOP primaries.

Defiant images

Republican pollster Frank Luntz said the shooting guarantees “every Trump voter will actually vote,” while Biden won’t be able to count on that certainty. The biggest effect is likely to be in battleground Pennsylvania — a must-win for Biden — because that is where the shooting occurred, he said.

“The long and winding road for Joe Biden just became even longer and windier,” Luntz posted on X. “The shooting of Donald Trump will be significantly consequential in a way the shooter never intended.”

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With Trump dominating the national conversation, there’s little Biden can do in the near term to push his anti-Trump message, mend Democratic divisions and shift the dynamics of the race in a way that reassures skeptics.

“This has got to help Donald Trump, at least for a while, with independents,” said Matthew Wilson, a Southern Methodist University political science professor. “Those images showing a defiant Donald Trump with blood on his face and his fist in the air are better advertising than anything money can buy.”

Others urged caution in overstating the impact of the moment. They pointed to a minimal shift in polls after other seismic events, including Biden’s debate catastrophe and Trump’s conviction in the New York hush money trial.

Senator Bernie Sanders, a progressive stalwart, expressed confidence in Biden’s chances as long as he focuses on his plans for a second term to bolster the social safety net, slash drug prices and expand workers’ rights.

“If he continues to talk about that, I think he gets reelected,” Sanders said on NBC’s “Meet the Press.”

With assistance from Bill Allison, Alicia Diaz, Jenny Leonard and Julie Fine.

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