To celebrate the debut of the all-new 2024 Lexus GX, Lexus has teamed up with luxury appliance brand Monogram to create a unique concept vehicle: the Monogram GX. This bespoke vehicle is designed for culinary, wine, and spirits enthusiasts, and will make its official debut at the Food & Wine Classic, June 14-16 in Aspen, CO.

A Fusion of Luxury and Off-Roading

“Our all-new Lexus GX was designed to highlight the unique duality of luxury and off-roading capability, enabling our guests to create amazing experiences on the road,” said Cynthia Tenhouse, vice president of Lexus marketing. “Together with Monogram, Lexus is taking the GX experience to a new level, where road adventures meet culinary experiences.”

“This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday,” said Julie Burns, executive director of Monogram appliances. “The Monogram GX puts an entirely new spin on the road trip experience with a crafted, culinary journey.”

Design Collaboration and Inspiration

Inspired by the Monogram Designer Collection, Lexus and Monogram collaborated with celebrated interior designer Richard T. Anuszkiewicz and the industrial design team at Monogram. This partnership aimed to elevate the vehicle’s refined style and proportions, showcasing a story on materiality and entertainment. The Monogram GX features:

Two-toned camel leather custom patterned interior
Emphasis on brass and titanium metal
Dekton slate stone accents
Custom rims and exterior detailing

The elite team at Complete Customs was tasked with building and engineering this one-of-a-kind showpiece.

Specialty Features

The Monogram GX comes equipped with an array of specialty features designed to elevate any culinary road trip:

Monogram 30” Smart Flush Hearth Oven

Handcrafted to capture the performance of a wood-fired brick oven
Perfect for preparing pizza, artisanal bread, or fresh-caught roasted branzino

Monogram Forge Heated Ice Press

The first and only heated ice press in the U.S.
Creates a sphere to chill bourbon or spirits, adding a touch of elegance to any gathering

Exterior Wine and Bourbon Storage

Pressure fitted cutouts on the exterior side panels
Store bottles of wine, bourbon, a bottle opener, and glasses for quick retrieval

Chilling Compartments

Rear cold drawer
Additional cold console compartment in the back seat
Flexible chilling for ingredients

Plating Station

Hearth-oven must-haves, cutlery, and trash bin positioned within the trunk

Wine and Spirits Bar

Complete with a bar kit, glassware, bitters, and a folding cutting board

The vehicle shown is a special project vehicle modified with non-Lexus parts that may void the warranty, negatively impact safety, and not be street legal.

The Monogram GX is not just a vehicle; it’s an experience that combines the thrill of luxury driving with the joys of gourmet cooking, making it the ultimate companion for culinary adventures on the road.