Former Boston 25 News anchor Vanessa Welch has a new job outside the broadcast TV industry.

Welch — who left the local TV station last month — has joined the financial services provider Empower as Vice President for Financial Insights, the company announced on Tuesday.

She will continue to work in Boston, where one of Empower’s major offices is located.

“It is refreshing to join the Empower team, where there’s a deep-seated commitment to the customer,” Welch said in a statement.

“I believe that in partnership with Empower’s team of professionals, together we can help drive better greater financial literacy and ultimately help people on their path to achieving their financial goals,” she added.

Welch departed Boston 25 after nine years, and 25 years overall in the industry. In her goodbye on air, Welch said she planned to spend more time with her family while taking on a new opportunity.

After 9 years it’s bittersweet to say @VanessaEWelch is leaving Boston 25. Vanessa is stepping away to spend more time with her family and take on another opportunity outside of TV News. We’ve been so lucky to have her on our team. Please join us in wishing her the best of luck! pic.twitter.com/pmmRlrV7F2

— Boston 25 News (@boston25) May 30, 2024

Welch’s job at Empower is a newly created role.

“… Welch will work in close collaboration with Empower business teams to help stakeholders understand the meaning and implications of financial concepts and how individuals can take action to improve their own financial security,” the company said in a statement.

“Vanessa has all the tools and expertise to help Empower serve as a beacon of clarity and a source of insights to help more people achieve a better understanding of the financial services they need and want,” said Edmund F. Murphy, III, president and CEO for Empower.

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Welch’s coverage as an anchor/reporter has included national and local stories, breaking news, and features. She has covered topics ranging from personal finance and market events to macroeconomics issues.

“A skilled journalist and interviewer, Vanessa will help Empower subject matter experts break down and explain otherwise complex investing and savings concepts in order to help drive new understanding among consumers,” said Senior Vice President for Corporate Affairs Stephen Gawlik.

“She has honed her ability to deliver insights to consumers of news every day for more than two decades — that experience will be a great benefit to Empower customers who need and want financial insights,” he added.

There has been a recent run of Boston TV anchors departing. A couple months ago, WBZ News anchor Liam Martin announced that he was leaving TV news for “more work-family balance.” He joined a Boston public relations agency.