The Kia Sportage ranks #2 in Iceland in May.

2,008 new cars hit Icelandic roads in May, a 22.1% year-on-year drop. The year-to-date tally is now down -38.3% to 4,753. This month Kia (+2.5%) is the best-selling car maker with 18.3% share and also ascends to the YTD pole position with 13.8% of the market. Leader last month, Hyundai (+200%) is down to #2 but surges year-on-year. Toyota (-53.8%) is in freefall at #3 and 13.2% share. Dacia (+46%), Suzuki (+227.3%) and Skoda (+123%) all defy the market with fantastic gains. Land Rover (+11.3%) is also up and KG Mobility (ex-SSangyong) sky rockets up 5100% year-on-year to #9. #1 over the Full Year 2023, Tesla (-90.2%) completely implodes to #12 for the month and -86.5% to #9 year-to-date. The Dacia Duster continues to dominates the models ranking with 8.4% share this month, ahead of the Kia Sportage and Hyundai i20. Kia also places the Stonic at #4 while Hyundai has the i10 at #5.

Previous month: Iceland April 2024: Dacia Duster ultra dominant, Hyundai #1 brand

One year ago: Iceland May 2023: Tesla Model Y dominates, Toyota bZ4X up to #4

Full May 2024 Top 42 All brands and Top 20 models below.

Iceland May 2024 – brands:

PosBrandMay-24%/23Apr2024%/23PosFY231Kia36718.3%+ 2.5%365713.8%– 36.6%132Hyundai29714.8%+ 200.0%164213.5%+ 62.9%263Toyota26513.2%– 53.8%457812.2%– 60.5%324Dacia1849.2%+ 46.0%253711.3%– 2.0%445Suzuki1447.2%+ 227.3%52344.9%+ 69.6%6136Skoda1366.8%+ 123.0%62645.6%+ 57.1%597Mazda1155.7%– 32.0%82064.3%– 38.9%888Land Rover693.4%+ 11.3%92084.4%+ 3.0%7119Ssangyong/KG Mobility522.6%+ 5100.0%27671.4%+ 415.4%163610Ford452.2%– 4.3%18721.5%– 51.4%141211Volvo371.8%– 44.8%101413.0%– 42.2%10712Tesla361.8%– 90.2%131463.1%– 86.5%9113Mercedes321.6%– 30.4%111382.9%– 23.3%111014Subaru221.1%– 15.4%24671.4%+ 9.8%151915Nissan180.9%– 28.0%14851.8%– 7.6%131616BMW180.9%– 18.2%25561.2%– 41.7%171817Honda150.7%+ 87.5%17370.8%+ 2.8%202618Knaus150.7%n/a –150.3%n/a33 –19Volkswagen140.7%– 92.8%71362.9%– 67.6%12520Peugeot 140.7%– 53.3%16360.8%– 73.5%212021Capron140.7%+ 250.0%15310.7%+ 416.7%234122Opel110.5%+ 0.0%35160.3%– 78.4%312423Renault100.5%– 75.0%22521.1%– 69.9%181424Jeep100.5%– 44.4%28450.9%– 10.0%192225BYD70.3%+ 75.0% –130.3%+ 116.7%342826Audi60.3%– 88.7%32310.7%– 75.0%241727Porsche60.3%– 25.0%26210.4%– 34.4%273028Crosscamp60.3%n/a –160.3%n/a32 –29Etrusco60.3%n/a3770.1%n/a394230Polestar50.2%– 79.2%29220.5%– 76.3%261531Mitsubishi50.2%– 28.6% –100.2%– 58.3%373132Poessl50.2%n/a –50.1%– 44.4%424033Lexus40.2%– 50.0%20240.5%– 53.8%252334Benimar40.2%+ 300.0%19190.4%+ 533.3%284435Smart40.2%n/a30190.4%n/a292736Citroen20.1%– 80.0%33110.2%– 76.6%352537Mini20.1%+ 0.0%3660.1%+ 100.0%413838Nobel Art20.1%n/a –20.0%n/a47 –39MG10.0%– 94.4%21160.3%– 78.7%302140Aiways10.0%n/a23100.2%– 60.0%363241Ineos10.0%new –80.2%new384642Jaguar10.0%– 50.0%3160.1%+ 20.0%4037

Iceland May 2024 – models:

PosModelMay-24%Apr2024%/23PosFY231Dacia Duster1698.4%149010.3%13.2%122Kia Sportage1175.8%32054.3%-34.3%263Hyundai i201065.3%51713.6%163.1%3194Kia Stonic1065.3%n/a1212.5%37.5%895Hyundai i10894.4%21703.6%1445.5%41246Toyota RAV4814.0%n/a1423.0%-58.0%547Suzuki Vitara804.0%n/a972.0%148.7%14378Toyota Yaris  723.6%151142.4%-62.7%1079Skoda Octavia592.9%81062.2%863.6%136410Kia Sorento542.7%141112.3%65.7%111811Kia Picanto522.6%16741.6%-30.2%172512Skoda Kodiaq492.4%10891.9%709.1%153413Mazda2452.2%n/a691.5%23.2%184214Suzuki Swift432.1%41112.3%158.1%122915Hyundai Tucson391.9%61222.6%23.2%72016Land Rover Defender331.6%19811.7%26.6%162117Mazda CX-30321.6%18591.2%-6.3%214618Hyundai i30311.5%n/a491.0%53.1%234319KG Mobility Rexton311.5%n/a380.8%245.5%3111720Tesla Model Y301.5%131342.8%-86.0%61

Source: Manufacturers