Stellantis North America recently announced the appointment of Rajoielle (Raj) Register as the new Senior Vice President of Regional Marketing. This marks a major milestone for the company as Register, an African American female, takes on a pivotal leadership role within the organization. Her responsibilities will encompass overseeing the marketing, media, and analytics efforts across Stellantis’ renowned brand portfolio, which includes Alfa Romeo, Chrysler, Dodge, FIAT, Jeep®, and Ram. The appointment is part of a strategic restructuring aimed at centralizing marketing, social and digital media, website management, analytics, and paid media operations to foster a results-driven culture.

Carlos Zarlenga, CEO of Stellantis North America, emphasized the importance of Register’s role during a transformative period for the company, particularly as it rolls out a series of electric vehicles in the U.S. market. Zarlenga highlighted her extensive marketing experience and her expertise in supporting the shift towards electrification, suggesting that Register is well-equipped to create effective strategies that will enhance and celebrate Stellantis’ diverse brands and products.

Register brings a wealth of experience from her previous roles, most recently serving as Vice President and Chief Marketing Officer at Sysco Corporation. Her career also includes a notable tenure at Ford Motor Company, where she held various positions such as head of U.S. battery electric vehicle marketing and head of global brand and experiences, along with roles in product development, sales, service, and engineering.

This appointment reiterates Stellantis’ commitment to diversity and inclusion, showcasing the rise of an African American female leader within a major automotive company. Register’s proven track record and her ability to navigate and lead in dynamic, global environments are expected to be instrumental in driving the company’s marketing efforts as it continues to innovate and expand its electric vehicle offerings.