Salon Privé London is back and it was a great show as it was last year.  A lovely day out, at a lovely and historic venue (the beautiful lawns of Royal Hospital Chelsea), the weather again was glorious, beautifully sunny, if not warmest, but then it is April and not July, so just pleased it was dry.

Hats have to be tilted to the event organisers who always do a great job and get a great collection of cars on display and lots of premium brands to show their products.

Alongside the latest and greatest supercars on display, was the Concours de Vente – where over 70 stunning classic cars are for sale, if you have very deep pockets, it has to be said.  You can see our top 10 cars from the Concours de Ventre here.  It is so frustrating that all the cars I really like and would love to drive/ own seem to be out of my reach and no matter how well I do and more money I have the cars continue to stay out of my reach.  Arghhh.

Plus lovers of luxury were not disappointed with their Luxury Shopping Village – featuring boats, helicopters, jewellery, perfumes, hats, fashion, motorcycles and more.

Guests and media gathered early on Thursday morning for a formal welcome by show Director David Bagley. “We’re here for our third year and it’s incredible to see how Salon Privé London continues to evolve as a genuine season-opening event. We are celebrating the world’s finest marques on each day of the event, welcoming 50 Porsche 911 Turbos, 30 McLarens and a world record 15 Aston Martin Valkyrie – all crowned by a sensational array of 50 supercars on Saturday.

With our unique Concours de Vente, where every exhibit from our dealer partners is for sale, along with the finest luxury brands, celebrity guests and the very finest dining in the Salon Privé tradition, our guests this year are really in for a treat.”

On the day I attended (Thursday), this was the press and VIP day.  Here’s is our walk around the show.

At Salon Privé London in 2024 there was a different . The theme for the Thursday, the day that I attended, was a Tribute to the Porsche 911 Turbo.  It’s 50 years (can you believe it) since the Porsche 911 Turbo was first produced.

51/52 Porsche 911 Turbos were on show.  Amazing.  Well done Salon Privé organisers and owners. You can read all about the Porsche 911 Turbo tribute and watch our video here.

Also a unique and small display were 4 Ferrari.  This showed the evolution from the Ferrari 458 Italia to La Ferrari.  Here’s our video walking through each car from Ferrari 458 Italia to LaFerrari Prototype MP09 to LaFerrari Prototype MP10 to Ferrari LaFerrari.  Very cool and not something I’d seen before, nor knew about.

You can see a more detailed article about this evolution from Ferrari 458 Italia to Ferrari LaFerrari here.

Another highlight of the Salon Privé London opening presentation was the reveal of an incredible collection of five Bentleys from Vintage Bentley, collectively worth a staggering £17 million. You can see our video below, and more information on these five vintage and historic cars here.

We had a thoroughly wonderful day out. You can see all our pictures from the day here.

Take a look…

Our favourite cars for sale at Salon Privé London 2024

Our 10 most desirable cars at the Concours De Vente at Salon Prive London 2024

So that’s my summary, you can see more Salon Privé London articles, pictures and videos here and Salon Privé here.

A few pictures from the day (above).  You can see all the 100+ pictures that I took on our Salon Privé London Facebook Album.  Do visit our YouTube channel for loads of great videos and do subscribe and like.

On the days after I attended, there was a world record largest-ever gathering of Aston Martin Valkyrie made for an unforgettable display. A collection of 14 Aston Martin Valkyrie paraded at the internationally-renowned event on Friday 19 April before coming together for a world-first photoshoot for the largest collection of Aston Martin Valkyrie in one place. Complementing the headline-grabbing Aston Martin Valkyrie showcase were two Aston Martin One-77, an Aston Martin Vulcan, and an Aston Martin V12 Speedster. The breathtaking display was organised by the AMV Owners Club in partnership with Salon Privé.

Salon Privé London a celebrated success at Royal Hospital Chelsea with over 18,000 visitors welcomed over three days.

Concours de Vente, the world’s only concours event where every entry is for sale, saw more than 50 cars displayed on the pristine Royal Hospital Chelsea lawn. The Prix d’Honneur winner was a 1930 Bentley Speed Six (above) from Vintage Bentley, one of only two close couple coupés and the only surviving example, delivered new to Viscount Mandeville the 10th Duke of Manchester, and then part of the Medcalf family for over 40 years. The meticulous restoration was to the exact standard of the Bentley factory and has set a new benchmark for restorations today. The exceedingly storied car formed part of Vintage Bentley’s incredible Ultimate Collection of five of the most historically significant Bentleys ever made. The crowd-pleasing Bentley also scooped the Class 3 winner for cars costing over £1 million, with a 1960 Aston Martin DB4 GT from Dylan Miles taking the runners-up prize.

The Class 1 winner, for cars up to £250,000, was a 1972 BWM E9 3.0 CSL (below) from The Octane Collection. A superb and period-correct car, it came fresh from a painstaking four-year restoration. A 1955 Jaguar XK140 Drophead from Joe Macari was runner-up.  

The Class 2 winner, for cars between £250,000 and £1 million, was a 1983 Lamborghini Countach 5000S (below) from Furlonger Specialist Cars. With just 1,780 miles on the clock, this stunning black model formed part of the ‘Yin and Yang’ line up with a sister Countach in white. Runner-up was a 1971 Mercedes-Benz 280SL Pagoda from Hemmels.

1990 Ferrari F40 GT named People’s Choice (below) and 1966 Rolls-Royce Phantom V Touring Limousine by James Young named Pensioner’s Choice

Director David Bagley said: “With the spring sun shining and our guests out in force, this year’s Salon Privé London was another incredible success. We had three days packed full of amazing cars, once-in-a-lifetime attractions and even a world record Aston Martin Valkyrie gathering, all of course complemented by the finest in luxury and fine dining. Our season-opening event is one now firmly on the London events calendar, and we can’t wait to see what 2025 has in store for our landmark garden party at Royal Hospital Chelsea.”  

Focus now moves to Salon Privé Concours at Blenheim Palace on 28-31 August 2024. Tickets available at https://www.salonpriveconcours.com/

Meanwhile it has been confirmed Salon Privé London will return to Royal Hospital Chelsea on 10-12 April 2025.

I hope you enjoyed the videos and article, and do remember to follow us on our social media, we are on Instagram, Facebook, X/Twitter, and YouTube, as we run competitions regularly to offer you, our readers and social media followers the chance to go to these events by winning complimentary tickets. You can enter the competition to be in with a chance of winning tickets for the London Concours event below. 

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