The latest iteration of the Toyota Camry, now in its ninth generation, has commenced production at the renowned Toyota manufacturing plant in Kentucky. This milestone marks the continuation of a longstanding tradition, as the first US-built Camrys emerged from this very facility back in the late 1980s. What sets this new Camry apart is its exclusive offering as a hybrid vehicle, aligning seamlessly with Toyota’s comprehensive electrification strategy that encompasses hybrids, plug-in hybrids (PHEVs), and fully electric vehicles (EVs). Notably, the absence of a traditional combustion engine option underscores Toyota’s commitment to embracing this new era of automotive technology.

With over 11 million Camry models already manufactured in the United States, it’s evident that this Japanese sedan holds a special place in the hearts of American consumers. Despite facing stiff competition, the Camry remains a formidable contender in the passenger vehicle market, ranking as the eighth best-selling car in the US in 2023, although not the top-selling sedan or Toyota model.

The significance of the Kentucky plant in Toyota’s overall strategy cannot be overstated. Recent investments totaling $1.3 billion signify the company’s dedication to advancing automotive technology within the US. These investments not only pave the way for the production of the all-new hybrid Camry but also lay the groundwork for assembling a forthcoming battery-electric SUV featuring three-row seating. In total, Toyota has earmarked an impressive $10 billion towards enhancing the capabilities of this manufacturing facility.

Looking ahead, the introduction of the 2025 Camry is just the beginning of Toyota’s electrification journey. Plans are underway to introduce a diverse range of EVs, including sedans and pickups, in the near future. While the current Camry lineup exclusively features hybrid variants, it wouldn’t be surprising to see a fully electric option or successor emerge in subsequent years. Priced starting at $28,400, the 2025 Camry offers customers four trim options, all of which can be equipped with all-wheel drive for an additional $1,525.

Kerry Creech, President of Toyota Kentucky, acknowledges the pivotal role played by the dedicated team members in bringing the 2025 Camry to fruition. He emphasizes Toyota’s steadfast commitment to providing stable employment opportunities and fostering a culture of innovation within the company. As Toyota continues to reinvest profits into its manufacturing facilities and upskill its workforce, the future looks bright for the production of electrified vehicles, ensuring Toyota’s continued success in the ever-evolving automotive landscape.