USA April 2024: Toyota (+15.2%), Lincoln (+24.2%) impress in negative market
Lincoln Corsair sales are up 162.6% in April.
New light vehicle sales in the U.S. slip -2.4% year-on-year in April to an estimated 1,327,976 units. The year-to-date tally is up 3.1% to 5,104,051. Passenger cars are down -10.7% to 264,482 units and 19.9% share while Light Trucks edge down just -0.1% to 1,063,494 and 80.1% share. Year-to-date, Passenger Cars drop -2.2% to 1,018,760 and 20% share whereas Light Trucks climb 4.4% to 4,085,291 and 80% share. The SAAR for April is at 15.9 million, an improvement on the 15.77 million of April 2023.
Among manufacturers still reporting sales monthly, Toyota Motor fares best by far at +13.7% with American Honda edging up 0.4%. Ford Motor (-2.2%) and Hyundai-Kia (-3.5%) can’t avoid a negative result. Brand-wise, here too Toyota stands out at +15.2%, with only Lincoln (+24.2%) doing better. Volvo (+10.3%), Subaru (+9.5%), Lexus (+4.8%) and Honda (+3.2%) also impress. Acura (-20.7%) and Genesis (-6%) struggle.
The Ford F-Series (-7.2%) falls faster than the market but remains by far the most popular vehicle in the country. The Toyota RAV4 (+28.6%) is very dynamic as are the Subaru Forester (+85%), Honda Civic (+35.1%) and Toyota Corolla (+34%). Note the Civic ends the month just 381 sales below its archenemy the Corolla. Further down, notice the Ford Maverick (+83.5%), Honda HR-V (+49.1%), Toyota Corolla Cross (+38.8%), Ford Transit (+32%) and Hyundai Palisade (+31.4%) all posting fantastic results.
Previous month: USA March/Q1 2024: Market up 5%, Toyota, Honda shine
One year ago: USA April 2023: Honda, Lexus, Acura impress, registrations up 13%
Full April 2024 data for groups, brands and models reporting data monthly below.
USA April 2024 – selected groups:
GroupApr-24/232024/23Toyota Motor Corporation211,818+ 13.7%776,916+ 18.5%Ford Motor Co178,599– 2.2%683,414+ 4.4%Hyundai-Kia139,865– 3.5%519,068– 1.5%American Honda116,586+ 0.4%450,410+ 12.4%Subaru55,863+ 9.5%208,859+ 7.4%Mazda31,125– 3.8%131,228+ 8.7%Volvo Cars10,604+ 10.3%41,555+ 15.1%
USA April 2024 – selected brands:
BrandApr-24/232024/23Toyota183,339+ 15.2%669,966+ 19.5%Ford170,302– 3.2%650,223+ 3.4%Honda106,042+ 3.2%409,493+ 15.7%Hyundai68,603– 3.1%253,407– 0.7%Kia65,754– 3.6%245,376– 2.8%Subaru55,863+ 9.5%208,859+ 7.4%Mazda31,125– 3.8%131,228+ 8.7%Lexus28,479+ 4.8%106,950+ 12.1%Volvo10,604+ 10.3%41,555+ 15.1%Acura10,544– 20.7%40,917– 12.5%Lincoln8,297+ 24.2%33,191+ 29.6%Genesis5,508– 6.0%20,285+ 3.4%
USA April 2024 – selected models:
ModelApr-24/232024/23Ford F-Series64,568– 7.2%217,511– 9.4%Toyota RAV439,062+ 28.6%163,884+ 42.4%Honda CR-V32,232+ 1.4%127,270+ 28.5%Toyota Camry26,440– 5.4%104,777+ 11.5%Toyota Corolla22,424+ 34.0%82,495+ 38.2%Honda Civic22,043+ 35.1%83,972+ 35.7%Ford Explorer19,294+ 5.3%77,759+ 1.8%Subaru Forester17,850+ 85.0%66,396+ 65.7%Toyota Tacoma15,859– 26.1%37,417– 50.1%Hyundai Tucson15,685– 16.0%61,194– 5.6%Toyota Tundra13,933+ 18.6%50,148+ 27.3%Kia Sportage13,739+ 2.3%51,025+ 13.1%Honda HR-V13,371+ 49.1%51,433+ 45.0%Subaru Outback13,131– 14.0%48,344+ 0.7%Ford Transit12,412+ 32.0%52,302+ 26.3%Honda Accord 12,403– 35.7%54,330– 12.5%Kia Forte12,360+ 10.5%45,983+ 10.2%Ford Escape12,335– 28.0%48,930+ 27.8%Subaru Crosstrek12,127+ 17.6%50,532– 2.6%Ford Maverick12,077+ 83.5%51,138+ 82.2%Toyota 4Runner11,932+ 15.2%45,755+ 45.4%Honda Pilot11,882+ 19.4%41,933+ 21.0%Mazda CX-511,149– 22.2%45,494– 14.3%Toyota Grand Highlander11,068new36,204newToyota Highlander10,256– 47.0%42,289– 43.4%Hyundai Elantra10,102– 23.7%36,962– 19.1%Hyundai Santa Fe9,728– 11.2%35,822– 9.3%Lexus RX9,233– 15.1%35,706– 3.0%Hyundai Palisade9,142+ 31.4%34,397+ 29.5%Kia Telluride8,949+ 4.6%34,527– 3.4%Kia Sorento8,668+ 24.5%30,912+ 13.9%Ford Bronco8,316– 12.3%32,382– 22.7%Hyundai Kona8,273+ 21.1%31,327+ 20.3%Ford Expedition7,883+ 26.0%29,443+ 14.9%Ford Edge7,858– 28.8%43,015+ 37.4%Toyota Corolla Cross7,804+ 38.8%26,832+ 33.3%Ford Bronco Sport7,677– 33.4%39,242– 5.2%Mazda CX-307,649+ 28.5%36,145+ 40.0%Honda Odyssey7,325+ 0.2%24,718– 9.2%Toyota Sienna5,995+ 25.7%22,069+ 44.7%Kia Soul5,708– 13.4%18,160– 23.0%Kia Seltos5,672+ 4.5%20,455+ 5.9%Hyundai Sonata5,348+ 14.1%18,512– 3.5%Lexus NX5,296– 0.5%22,415+ 7.4%Mazda CX-505,225+ 21.4%21,092+ 49.9%Subaru Ascent4,975– 16.6%17,658– 14.9%Toyota bZ4X4,958+ 575.5%6,855+ 181.9%Ford Mustang Mach E4,893+ 204.7%14,482+ 106.5%Ford Mustang4,657– 9.4%18,364– 7.5%Toyota Venza4,416+ 152.5%12,377+ 34.3%Ford Ranger4,327+ 3.0%6,245– 60.2%Acura MDX4,101– 28.8%15,242– 27.4%Lexus TX4,017new13,973newHonda Ridgeline3,949– 19.5%15,245– 14.5%Hyundai Ioniq 53,702+ 59.4%10,524+ 30.6%Mazda CX-903,694+ 337.2%13,678+ 1108.3%Kia Carnival3,588+ 18.5%13,126+ 29.2%Lexus ES3,526– 2.4%11,997– 2.4%Acura RDX3,459+ 34.4%13,576+ 44.7%Volvo XC603,261– 5.0%12,002– 1.5%Volvo XC903,062+ 9.4%12,015+ 12.4%Kia Niro3,031+ 1.1%10,506– 18.1%Hyundai Santa Cruz2,956– 17.7%11,373– 11.8%Ford E-Series2,892– 9.1%13,332– 4.6%Lincoln Nautilus2,882+ 15.8%12,113+ 51.5%Honda Passport2,744– 35.5%10,499– 33.0%Toyota Crown2,644+ 37.7%10,228+ 208.7%Subaru Impreza2,575– 27.5%10,009– 19.3%Mazda32,537– 3.1%12,499+ 26.1%Volvo XC402,426+ 37.9%9,340+ 19.1%Acura Integra2,413– 28.9%8,898– 19.8%Hyundai Venue2,401– 9.3%8,333– 25.9%Lincoln Corsair2,237+ 162.6%8,523+ 74.8%Toyota Sequoia2,123+ 17.4%8,081+ 30.5%Kia EV62,051+ 65.3%6,110+ 31.9%Lincoln Aviator2,030+ 6.8%8,280+ 16.0%Toyota Prius2,017– 32.8%15,344+ 78.7%Toyota GR861,945+ 80.4%3,986+ 27.9%Genesis GV801,939+ 31.5%6,707+ 23.9%Subaru WRX1,886– 29.3%6,290– 38.8%Genesis GV701,875– 21.2%7,205– 6.3%Lexus IS1,788– 13.2%6,795– 8.4%Subaru Legacy1,685– 32.4%6,083– 19.5%Kia EV91,572new5,579newSubaru Solterra1,456+ 141.5%2,603+ 32.7%Volvo S601,380+ 318.2%6,416+ 249.8%Lexus RZ1,358+ 349.7%2,961+ 508.0%Hyundai Ioniq 61,253+ 40.8%4,899+ 340.6%Lincoln Navigator1,148– 20.3%4,275– 23.8%Ford Transit Connect1,113– 48.1%6,078+ 1.8%Lexus GX1,098– 52.3%4,956– 42.8%Genesis G701,035– 9.1%3,727+ 0.2%Lexus UX1,009– 29.2%3,710– 19.7%Mazda MX-5 Miata861– 11.0%2,272– 36.1%Lexus LX591– 23.8%2,288– 2.6%Acura TLX571– 63.8%3,201– 39.6%Kia K5333– 93.4%7,086– 63.3%Toyota Supra333+ 20.7%817– 28.8%Genesis G80330– 30.8%1,402– 9.6%Genesis GV60254– 4.9%727– 6.7%Volvo V60228+ 15.7%882+ 25.6%Lexus LS200– 9.1%883+ 10.9%Lexus RC185+ 20.1%595+ 11.4%Lexus LC178+ 34.8%671+ 18.8%Subaru BRZ178– 64.9%944– 36.7%Volvo C40111– 87.7%400– 80.7%Toyota Land Cruiser94+ 9300.0%94+ 2250.0%Honda Prologue93new93newKia Rio83– 97.0%1,906– 80.6%Volvo S9078– 41.8%336– 42.5%Genesis G9075– 37.5%517+ 8.6%Volvo V9058+ 0.0%164– 11.4%Toyota Mirai35– 82.8%207– 76.2%Hyundai Nexo13– 18.8%64– 21.0%Mazda CX-7010new45newToyota C-HR1– 92.3%1– 99.9%
Source: Manufacturers