The Dacia Duster ranks #1 in Iceland in January.

New car sales in Iceland sink -37.5% year-on-year in January to just 457 units. Toyota (-42.6%) falls even faster than the market but easily tops the brands charts with 17.7% share, in line with its FY23 level (17.1%). Dacia (+96.3%) and Land Rover (+45.8%) completely ignore the surrounding gloom with sensational year-on-year gains and complete the podium. Nissan (+212.5%), BMW (+15.4%) and Mercedes (+10%) also impress in the remainder of the Top 10.

Dacia monopolises the Top 2 models with the Duster and Sandero each selling 26 units. The Toyota Prado and RAV4 are equal #3 with 22 sales each, with the Range Rover Sport rounding out the Top 5. Notice also the Smart #1 at #8, the Mercedes EQC at #11 and the Nissan Ariya at #15.

Previous post: Iceland Full Year 2023: Tesla Model Y smashes annual volume record, holds 18.6% share

One year ago: Iceland January 2023: Toyota Prado best-seller, sales hit -17.3%

Full January 2024 Top 35 All brands and Top 20 models below.

Iceland January 2024 – brands:

PosBrandJan-24%/23DecFY231Toyota8117.7%– 42.6%222Dacia5311.6%+ 96.3%2643Land Rover357.7%+ 45.8%15114Kia316.8%– 73.9%335Hyundai255.5%– 64.3%666Nissan255.5%+ 212.5%13167Mercedes224.8%+ 10.0%8108Volkswagen214.6%– 22.2%459BMW153.3%+ 15.4%141810Audi143.1%– 26.3%101711Tesla122.6%+ 140.0%1112Volvo112.4%– 75.6%5713Renault112.4%– 60.7%91414Jeep112.4%+ 120.0%212215Smart112.4%n/a232716Mazda102.2%– 63.0%18817Crosscamp102.2%n/a – –18Skoda92.0%– 67.9%11919Subaru71.5%+ 16.7%161920MG51.1%+ 150.0%172121Porsche51.1%– 54.5%223022Honda51.1%– 16.7%242623Ssangyong51.1%+ 0.0% –3624BYD40.9%new252825Ford30.7%– 75.0%71226Polestar30.7%– 40.0%121527Lexus30.7%+ 50.0%202328Ineos30.7%new –4629Suzuki20.4%– 77.8% –1330FAW Hongqi10.2%– 75.0%283331Peugeot 10.2%– 66.7%302032Jaguar10.2%+ 0.0%323733Citroen10.2%n/a –2534Alfa Romeo10.2%n/a –50

Iceland January 2024 – models:

PosModelJan-24%DecFY231Dacia Duster265.7%n/a22Dacia Sandero262.0%n/a503Toyota Land Cruiser Prado224.8%454Toyota RAV4224.8%945Range Rover Sport161.2%n/an/a6Toyota Yaris  143.1%n/a77Tesla Model Y122.6%118Smart #1110.8%n/a559Hyundai Ioniq 5102.2%n/a2210Crosscamp KW 701100.8% – –11Mercedes EQC100.8%215212Kia Sorento92.0%n/a1813Land Rover Defender92.0%n/a2114Nissan Leaf92.0%n/a4115Nissan Ariya90.7%n/an/a16Hyundai Kona81.8%81517Renault Trafic81.8%n/a3318Kia EV661.3%141619Nissan Qashqai60.5%n/a5420Toyota Yaris Cross61.3%n/a2621Jeep Wrangler60.5%n/an/a

Source: Manufacturers