The VW Golf is the most popular vehicle in Austria in January.

It’s a weak start of the year for the Austrian new car market with sales off -6.9% year-on-year to 17,552. Volkswagen (-25%) stays on top of the brands ranking despite a steep fall to 13.4% share. Skoda (+2.2%) defines the negative market to climb to 11.7% share vs. 8.8% last month. BMW (+24.8%) and Audi (+16.3%) do even better and ensure the Top 4 brands are identical to the FY2023 ranking. Seat (-38.6%) is in difficulty year-on-year but posts a strong 6.1% share vs. 5% over the FY2023, Dacia (+42.3%) surges to #6 overall with 5.2% share, its third Top 6 finish in the past four months. Suzuki (+78.2%) breaks into the Top 10 at #10 and lodges the largest year-on-year gain among the 16 best-selling carmakers.

In the models ranking, the VW Golf (+53.2%) surges to pole position for its first monthly win since May 2021. Leader over the the Full Year 2023, the Skoda Octavia (+34.8%) also shines and ends the month in 2nd place with 3.6% share vs. 2.9% in FY2023. In fact the entire Top 6 score positive results, with the Dacia Sandero (+37.7%) the most dynamic above the Dacia Duster (+21.6%), Tesla Model Y (+10.5%) and Seat Ibiza (+9.5%). The BMW X1 (+9.3%) and VW Bus (+78.6%) also impress in the remainder of the Top 10. Below, notice the BMW i4 (+355.3%), Audi A6 (+191.9%) and Q8 (+128%).

Previous post: Austria Full Year 2023: Skoda Octavia and Tesla Model Y top market up 11.2%

One year ago: Austria January 2023: Seat Ateca signs first ever win in market up 20.7%

Full January 2024 Top 55 All brands and Top 20 models below.

Austria January 2024 – brands:

PosBrandJan-24%/23DecFY231Volkswagen2,35513.4%– 25.0%212Skoda2,05611.7%+ 2.2%423BMW1,5618.9%+ 24.8%334Audi1,4528.3%+ 16.3%945Seat1,0696.1%– 38.6%776Dacia9185.2%+ 42.3%897Toyota8184.7%– 7.2%688Mercedes7864.5%– 19.8%569Kia5793.3%– 4.1%111010Suzuki5403.1%+ 78.2%151811Cupra4842.8%– 10.0%171412Ford4582.6%– 36.6%131213Tesla3912.2%+ 4.8%101314Mazda3882.2%– 5.8%141515Peugeot3822.2%– 19.4%191716Renault3341.9%– 44.2%121117Mitsubishi3311.9%+ 171.3%182418Volvo3111.8%+ 12.7%162119Opel2931.7%– 19.9%231620Hyundai2591.5%– 39.8%1521Fiat2351.3%– 7.8%241922Citroen2101.2%– 33.5%262023Nissan1971.1%+ 8.8%202224MG1660.9%– 23.1%222325BYD1570.9%+ 1107.7%253026Mini1550.9%+ 32.5%212527Land Rover1130.6%+ 43.0%272828Jeep940.5%+ 40.3%292729Porsche930.5%– 30.6%302630Alfa Romeo650.4%– 54.5%322931Smart580.3%+ 1833.3%363932Honda540.3%+ 38.5%313133Fisker440.3%new343734Lexus330.2%+ 73.7%373635Polestar290.2%– 44.2%333236DS270.2%+ 17.4%403537Subaru170.1%– 34.6%283338Jaguar80.0%– 70.4%383439SsangYong40.0%n/a354040Aston Martin30.0%+ 0.0% –4441Chrysler 30.0%+ 200.0% –4942Ferrari30.0%– 25.0%393843Ineos30.0%new444244Lamborghini20.0%+ 0.0%414345Lotus20.0%n/a –5446MAN20.0%+ 0.0%424847McLaren20.0%n/a484648BAIC10.0%n/a435049Chevrolet10.0%+ 0.0%494750Dongfeng (DFSK)10.0%– 50.0% –5151Forthing10.0%new505552Maserati10.0%– 83.3%454153Rolls Royce10.0%n/a475754Seres10.0%new –6355Skywell10.0%new –53

Austria January 2024 – models:

PosModelJan-24%/23DecFY231VW Golf6623.8%+ 53.2%232Skoda Octavia6273.6%+ 34.8%413Seat Ibiza4282.4%+ 9.5%n/a124Dacia Duster3432.0%+ 21.6%n/a175Dacia Sandero3361.9%+ 37.7%1566Tesla Model Y3041.7%+ 10.5%627Skoda Karoq3031.7%– 17.2%n/a108Toyota Yaris/Cross3031.7%– 15.8%849BMW X12591.5%+ 9.3%7510VW Bus2591.5%+ 78.6%191411VW Polo2501.4%– 57.5%n/a1912Skoda Fabia2491.4%– 32.3%n/a1613VW Tiguan2321.3%– 24.2%17714Skoda Kamiq2301.3%– 14.8%n/an/a15Audi Q82281.3%+ 128.0%n/an/a16BMW X32251.3%– 11.8%n/a1817Seat Arona2161.2%– 60.5%n/a2018Audi A62161.2%+ 191.9%n/an/a19BMW i42141.2%+ 355.3%10n/a20Kia Ceed2101.2%+ 31.3%n/an/a

Source: Statistik Austria