BMW sales are up 12.3% year-on-year in January.

The Swiss new car market recedes by -7.3% year-on-year in January to 15,236 units. 4×4 sales edge down -2.1% to 8,041 and 52.8% share vs. 50% a year ago. In terms of sales by powertrain, petrol is down -15.9% to 4,965 units and 32.7% share vs. 35.9% in January 2023, diesel actually climbs up 4.3% to 1,698 and 11.1% share vs. 9.9% last year, HEV edges down -1% to 4,620 and 30.3% share vs. 28.4%, PHEV lifts 14.1% to 1,582 and 10.4% share vs. 8.4% and BEVs sink -16.8% to 2,364 and 15.5% share vs. 17.3% a year ago.

Brand-wise, BMW (+12.3%) defies the negative market to snap the top spot for the 4th time in Swiss history after April 2020, November 2021 and April 2022. It sports a splendid 10.1% market share vs. 8.5% over the Full Year 2023. Skoda (-7.4%) is up two spots on December to #2 while traditional leader Volkswagen (-24.6%) sinks to #3. Mercedes (-17.2%), Audi (-22%) and Toyota (-24.2%) all struggle below, falling faster than the market. Opel (+107.8%), Volvo (+27.4%) and Porsche (+1.6%) also shine in the remainder of the Top 10.

The Skoda Octavia (+109.1%) is up 10 spots on December to end the month at #1 for its third win in the past 9 months (add May and July 2023). Skoda manages a 1-2 with the Enyaq (+0.3%) in 2nd place and even places three nameplates in the Top 4 with the Karoq (-33.1%) at #4. The VW Golf (+51.7%) is in great shape at #3, with the Mercedes GLC (+18.6%) rounding out the Top 5. The Tesla Model Y (+242.5%) ranks 7th while the Volvo XC60 (+101.6%) and Audi A3 (+18.7%) also post stunning gains. The BMW X5 (+52.2%) is up to #12 vs. #40 over the Full Year 2023.

Previous post: Switzerland Full Year 2023: Tesla Model Y repeats at #1, followed by Skoda Enyaq

One year ago: Switzerland January 2023: Skoda Karoq and Enyaq on top of market up 3.4%

Full January 2024 Top 52 All brands and Top 338 All models below.

Switzerland January 2024 – brands:

PosBrandJan-24%/23DecFY231BMW1,53410.1%+ 12.3%222Skoda1,5039.9%– 7.4%433Volkswagen1,3138.6%– 24.6%114Mercedes1,0907.2%– 17.2%355Audi1,0797.1%– 22.0%546Toyota8915.8%– 24.2%767Volvo6894.5%+ 27.4%13128Ford5813.8%– 7.2%879Porsche4933.2%+ 1.6%261810Opel4783.1%+ 107.8%151711Dacia4543.0%– 17.3%101112Peugeot4513.0%– 9.4%201513Hyundai3912.6%– 37.5%111014Kia3872.5%– 19.9%161415Renault3642.4%– 46.0%9916Seat3552.3%– 20.6%141317Tesla3272.1%+ 184.3%6818Citroen2781.8%+ 58.0%252419Fiat2671.8%+ 41.3%182120Honda2521.7%+ 65.8%282621Mazda2451.6%– 18.6%171922Suzuki2321.5%+ 2.2%192023Mitsubishi1881.2%+ 95.8%222724Mini1771.2%– 16.9%212225Land Rover1531.0%+ 12.5%272826Subaru1531.0%+ 128.4%242927Jeep1481.0%+ 28.7%292528Cupra910.6%– 72.5%121629Nissan850.6%– 4.5%232330Smart800.5%+ 515.4%313331Alfa Romeo790.5%– 8.1%323032Lexus590.4%+ 73.5%333233Genesis510.3%+ 24.4%343434SsangYong400.3%+ 81.8%403935Ferrari380.2%+ 35.7%363736Polestar310.2%– 38.0%303137DS290.2%– 31.0%383538Maserati270.2%– 50.9%423639JAC260.2%+ 225.0%354140Jaguar240.2%+ 33.3%373841Lamborghini200.1%+ 42.9%484042Bentley110.1%– 35.3%464243Aston Martin70.0%– 36.4%474344Alpine60.0%+ 20.0%434445Ineos60.0%new444646Lotus60.0%+ 500.0%494747Morgan40.0%n/a535548Rolls-Royce40.0%+ 0.0%515049McLaren30.0%+ 200.0%545250Aiways20.0%– 50.0%565151Cadillac20.0%– 33.3%454852Chevrolet10.0%– 75.0%4145 –Others310.2%+ 3000.0% – –

Switzerland January 2024 – models:

PosModelJan-24%/23DecFY231Skoda Octavia5083.3%+ 109.1%1132Skoda Enyaq3392.2%+ 0.3%123VW Golf2701.8%+ 51.7%4104Skoda Karoq2591.7%– 33.1%34125Mercedes GLC2551.7%+ 18.6%986Volvo XC602521.7%+ 101.6%33287Tesla Model Y2501.6%+ 242.5%218BMW X32391.6%– 13.1%17139Audi A32291.5%+ 18.7%151410Toyota Yaris2191.4%+ 3.8%311911Porsche Macan2141.4%+ 0.9%994912BMW X52041.3%+ 52.2%284013Dacia Sandero2011.3%– 14.8%441514VW Tiguan1941.3%– 26.2%3515VW T-Roc1921.3%+ 21.5%81816Skoda Kodiaq1871.2%– 7.9%181717BMW 1 Series1831.2%+ 79.4%244318Audi Q21821.2%+ 366.7%576419Mercedes V Class1771.2%+ 152.9%546220Toyota Yaris Cross1721.1%– 45.9%412521Audi Q31711.1%– 40.6%14422BMW 3 Series1621.1%+ 19.1%222923BMW X11581.0%– 14.1%10924Volvo EX301531.0%new30737825Mini Hatch (incl Cabrio, Clubman)1511.0%+ 25.8%372026Porsche 9111501.0%+ 89.9%1576527BMW 2 Series1491.0%– 17.7%232728Opel Grandland X1481.0%+ 957.1%4810729Volvo XC401420.9%– 28.3%361130Peugeot 3081420.9%+ 65.1%565831Ford Kuga1350.9%+ 2.3%383132Dacia Duster1320.9%– 30.9%272233Citroen C31320.9%+ 355.2%10411434Renault Clio1310.9%+ 87.1%1247435Opel Astra1310.9%+ 555.0%9210036Ford Focus1230.8%– 5.4%534537Honda HR-V1150.8%+ 283.3%9712538Fiat 5001140.7%– 24.5%291639Hyundai Kona1110.7%+ 20.7%454240VW Polo1100.7%– 30.8%7641Subaru Crosstrek1100.7%new – –42VW T71090.7%+ 6.9%718543Ford Puma1080.7%+ 2.9%553044Hyundai Tucson1050.7%+ 15.4%253945Seat Ibiza1040.7%+ 0.0%406146Kia Sportage1010.7%– 14.4%423447Dacia Jogger990.6%+ 12.5%134148Ford Fiesta980.6%+ 7.7%605249VW Touran960.6%+ 45.5%468150Mercedes GLE940.6%– 36.5%524851Seat Leon930.6%+ 13.4%475352Opel Corsa920.6%+ 318.2%867853Seat Ateca910.6%– 43.1%502454Volvo XC90900.6%+ 143.2%679455BMW 5 Series890.6%+ 74.5%7510256Audi Q4880.6%– 56.7%5757Peugeot 3008880.6%+ 20.5%19912658Audi Q5870.6%– 57.6%693359Toyota RAV4830.5%+ 9.2%1266760Skoda Fabia820.5%– 59.8%723561Mercedes C Class780.5%– 21.2%495062Kia Niro770.5%+ 42.6%1099063Porsche Cayenne760.5%– 13.6%21011964Cupra Formentor740.5%– 61.5%322165Audi Q8740.5%+ 94.7%214666Peugeot 2008730.5%+ 128.1%19512267Mercedes GLA720.5%– 46.7%613868Citroen C3 Aircross710.5%+ 317.6%16214369BMW ix1710.5%+ 407.1%395670Mercedes A Class700.5%– 32.0%263271Audi A1690.5%– 42.5%664472Toyota Corolla680.4%– 52.8%795473Toyota Aygo670.4%+ 11.7%13511174Audi A4660.4%– 22.4%1299275Mazda CX-5640.4%– 22.0%897176Suzuki Vitara640.4%+ 100.0%9310177VW T6630.4%– 23.2%1127978Jeep Avenger630.4%new15419079VW Passat620.4%– 45.6%356080Toyota C-HR620.4%– 36.1%1077381Mitsubishi Space Star620.4%– 13.9%436382Fiat Panda620.4%+ 342.9%8316383Mazda2600.4%– 22.1%1178684Suzuki Swift580.4%– 38.9%305785Suzuki Ignis580.4%+ 52.6%11410586Skoda Kamiq570.4%– 53.7%965987BMW IX550.4%+ 89.7%7014588Smart #1550.4%new9813289VW ID.3530.3%– 58.6%122390Audi A6530.3%– 32.9%8211091Seat Tarraco530.3%+ 82.8%737792Tesla Model 3530.3%+ 657.1%164793Renault Mégane510.3%– 66.4%203694Mitsubishi ASX500.3%new20617595Alfa Romeo Tonale490.3%– 5.8%1378996BMW i4490.3%+ 6.5%9512197Honda CR-V490.3%+ 104.2%18218598Mitsubishi Colt490.3%new17524699Mercedes GLB480.3%– 9.4%6498100Toyota bZ4X470.3%– 13.0%131113101Peugeot Traveller470.3%+ 422.2%229228102Skoda Superb450.3%– 31.8%14295103Kia EV9450.3%new122237104Suzuki SX4 S-Cross440.3%– 8.3%12588105Opel Mokka420.3%– 63.2%5176106Mazda CX-30420.3%– 38.2%105106107Kia EV6420.3%+ 281.8%190124108Jeep Compass410.3%– 22.6%12784109Mercedes EQA400.3%– 70.1%6355110Peugeot 208390.3%– 80.0%11851111Toyota Corolla Cross390.3%– 67.5%13475112Ford Mustang Mach-E390.3%– 48.0%6591113Mercedes Vito390.3%+ 77.3%85128114Renault Captur380.2%– 40.6%11682115Range Rover  380.2%+ 123.5%123159116Land Rover Defender370.2%– 22.9%153135117Honda Jazz370.2%– 14.0%161115118VW Caddy360.2%– 66.4%12887119Range Rover Sport360.2%+ 50.0%150168120Hyundai Ioniq 5340.2%– 81.6%16868121Toyota Proace340.2%– 17.1%133130122BMW X7340.2%+ 47.8%158156123Hyundai i20330.2%– 25.0%10869124Peugeot 5008330.2%– 8.3%167182125Renault Kangoo330.2%+ 106.3%139146126Hyundai i10320.2%– 28.9%169123127Toyota Land Cruiser320.2%+ 100.0%178162128Audi Q7320.2%+ 146.2%202196129Opel Crossland X320.2%+ 146.2%94151130Toyota Prius320.2%+ 190.9%216197131Mercedes G Class310.2%– 51.6%160139132Polestar 2310.2%– 38.0%5996133BMW 4 Series300.2%– 59.5%16383134Kia Cee’d300.2%– 55.9%101104135Kia Sorento300.2%+ 3.4%164171136Citroen Berlingo300.2%+ 200.0%243157137Kia Picanto290.2%– 35.6%143129138Fiat 600290.2%new173313139Hyundai i30280.2%– 67.1%130112140Mazda CX-60280.2%– 26.3%74116141BMW X6280.2%+ 55.6%187184142Mercedes E Class270.2%– 41.3%90108143Ford Connect270.2%– 28.9%177149144Mitsubishi Eclipse Cross270.2%+ 12.5%113154145Mini Countryman260.2%– 72.0%6870146Skoda Scala260.2%– 55.9%152117147Citroen C5 Aircross260.2%– 51.9%91136148Mercedes CLA260.2%– 35.0%110120149JAC E-JS1260.2%new349394150Volvo V60250.2%– 56.9%140165151Fiat Tipo250.2%+ 4.2%81150152VW ID.4240.2%– 86.5%1937153Nissan Qashqai240.2%– 25.0%7666154Renault Austral230.2%– 71.6%8072155Mercedes EQE230.2%+ 21.1%144148156Peugeot Rifter230.2%+ 76.9%211186157Ford Explorer230.2%+ 109.1%218249158VW ID.Buzz230.2%+ 187.5%102142159Renault Arkana220.1%– 47.6%121103160Dacia Spring220.1%– 35.3%77140161Jeep Renegade220.1%– 35.3%188134162Genesis GV70220.1%+ 83.3%141187163BMW i5220.1%new212273164Fiat 500X220.1%n/a120161165Honda Civic210.1%– 58.8%220169166BMW X4210.1%– 53.3%176147167Maserati Grecale210.1%– 52.3%222170168Mercedes B Class210.1%– 30.0%159183169Nissan Ariya210.1%+ 90.9%106208170Toyota GR86210.1%+ 133.3%209221171Volvo C40200.1%– 81.0%14593172Porsche Taycan200.1%– 73.7%111131173Range Rover Evoque200.1%– 25.9%174180174Alfa Romeo Stelvio200.1%– 9.1%186173175Renault Espace200.1%+ 233.3%84167176Smart #3200.1%new – –177Renault Zoe190.1%– 81.2%115133178Audi A5190.1%+ 18.8%179172179Ssangyong Tivoli190.1%+ 171.4%300282180Honda ZR-V190.1%new194222181VW Taigo180.1%– 72.3%13897182DS 7180.1%– 28.0%221202183Lexus RX180.1%+ 50.0%204206184Cupra Born170.1%– 87.8%626185Opel Zafira170.1%+ 70.0%255215186Kia Stonic160.1%– 68.0%151152187Renault Trafic160.1%– 51.5%203194188VW Touareg160.1%– 20.0%146144189Mercedes S Class160.1%– 5.9%198192190Genesis GV60160.1%+ 33.3%197188191Mazda MX-30160.1%+ 433.3%87245192Hyundai Ioniq 6160.1%new183209193VW T-Cross150.1%– 77.9%11980194Citroen C4  150.1%– 68.8%214138195Subaru XV150.1%– 16.7%6299196Tesla Model X150.1%+ 50.0%196160197Fiat Ulysse150.1%new261341198Seat Arona140.1%– 77.4%191127199Mazda3140.1%– 39.1%180177200Subaru Outback140.1%+ 7.7%207204201Lamborghini Urus140.1%+ 16.7%270225202Nissan X-Trail140.1%+ 100.0%132109203Nissan Juke140.1%+ 600.0%165178204Mercedes EQS130.1%– 35.0%200189205Porsche Panamera130.1%– 23.5%208211206Jeep Grand Cherokee130.1%+ 116.7%155203207Hyundai Santa Fe120.1%– 76.0%170153208VW ID.5120.1%– 29.4%58118209Lexus NX120.1%– 20.0%193181210Range Rover Velar120.1%– 7.7%226226211Porsche Cayman120.1%+ 100.0%315234212Opel Combo110.1%– 63.3%227205213VW Up!110.1%– 35.3%78155214Mercedes GLS110.1%+ 22.2%205233215Ferrari 296110.1%+ 37.5%276248216Jaguar E-Pace110.1%+ 57.1%240229217Lexus UX110.1%+ 83.3%246236218Mazda MX-5110.1%+ 83.3%285244219BMW XM110.1%new189223220Subaru Forester100.1%– 50.0%149164221Alfa Romeo Giulia100.1%– 16.7%262216222Mercedes Sprinter100.1%+ 11.1%241242223Ssangyong Rexton100.1%+ 42.9%249256224Mazda6100.1%+ 150.0%100195225Lexus RZ100.1%new247260226Kia Xceed90.1%– 87.5%223174227Tesla Model S90.1%– 64.0%148137228Jeep Wrangler90.1%– 59.1%230176229Toyota Highlander90.1%+ 125.0%184247230Ford Custom80.1%– 65.2%192141231Mercedes EQB80.1%– 46.7%166179232Porsche Boxster80.1%+ 14.3%287276233Ferrari Purosangue80.1%new242321234Genesis GV8080.1%new309298235Honda e:Ny180.1%new232259236Hyundai Bayon70.0%– 65.0%228213237Hyundai Staria70.0%– 46.2%233207238Mercedes AMG GT70.0%+ 75.0%265255239Lexus ES70.0%n/a280299240Kia Pro Cee’d60.0%– 66.7%248230241Ford S-Max60.0%+ 0.0%269219242Suzuki Swace60.0%+ 0.0%295267243Alpine A11060.0%+ 20.0%235241244DS 360.0%+ 20.0%308235245Ferrari 812 Superfast60.0%+ 20.0%264252246Ford Galaxy60.0%+ 20.0%277261247Ferrari Roma60.0%+ 50.0%288281248Jaguar F-Pace60.0%+ 50.0%231240249Lamborghini Huracan60.0%+ 200.0%327285250Nissan Primastar60.0%+ 200.0%301283251BMW ix260.0%new – –252Ford Transit60.0%n/a253296253Hyundai Nexo60.0%n/a –391254Ineos Grenadier60.0%new236258255Ssangyong Torres60.0%new257292256Mercedes Citan50.0%– 78.3%294251257Smart Fortwo50.0%– 61.5%171200258Bentley Continental GT50.0%– 37.5%278266259Ssangyong Korando50.0%– 37.5%296269260Land Rover Discovery Sport50.0%– 28.6%252239261Opel Vivaro50.0%– 28.6%297270262Volvo V9050.0%+ 66.7%266271263Mercedes T Class50.0%+ 150.0%237274264Land Rover Discovery50.0%n/a260294265Lotus Eletre50.0%new283327266Peugeot 40840.0%– 91.3%215191267Renault Koleos40.0%– 87.9%217199268BMW X240.0%– 75.0%274201269DS 440.0%– 66.7%224198270BMW Z440.0%– 60.0%263227271BMW 8 Series40.0%– 55.6%271253272Renault Scénic40.0%– 55.6%245224273Audi TT40.0%– 50.0%286257274Bentley Bentayga40.0%– 20.0% –300275Ferrari SF9040.0%+ 33.3%259284276VW Crafter40.0%+ 100.0%311316277Mercedes CLE40.0%new213303278Mercedes EQC30.0%– 86.4%201193279Citroen Jumpy30.0%– 76.9%234238280Mercedes SL Class30.0%– 66.7%244217281Nissan Townstar30.0%– 62.5%275243282Honda E30.0%– 25.0%298275283Mercedes EQV30.0%– 25.0%219254284Nissan Leaf30.0%– 25.0%250265285Audi A730.0%+ 0.0%328291286Toyota Supra30.0%+ 0.0%299278287Subaru Impreza30.0%+ 50.0%272293288BMW 7 Series30.0%+ 200.0%256263289Jaguar XE30.0%+ 200.0%335336290Maserati Granturismo30.0%n/a319314291Morgan Plus 430.0%n/a313343292VW ID.730.0%new88250293Renault Twingo20.0%– 96.9%136166294Genesis G8020.0%– 86.7%310307295BMW i720.0%– 75.0%279272296Peugeot 50820.0%– 75.0%317286297Suzuki Across20.0%– 75.0%181232298VW Arteon20.0%– 75.0%290290299Ford Mustang20.0%– 71.4%316262300Alpina B3 Biturbo20.0%– 66.7%321326301Aston Martin DBX20.0%– 66.7%267280302Audi A820.0%– 60.0% –319303Aiways U520.0%– 50.0%329305304Bentley Flying Spur20.0%– 50.0%304329305Jaguar F-Type20.0%+ 0.0%273301306Rolls-Royce Ghost20.0%+ 0.0% –342307Aston Martin DBS20.0%+ 100.0% –318308Toyota Camry20.0%+ 100.0% –306309Alpina XD3 Biturbo20.0%n/a339346310Aston Martin DBR2220.0%new – –311Cadillac Lyriq20.0%new – –312Ferrari Daytona20.0%new341350313Genesis G9020.0%new – –314McLaren Artura20.0%n/a336337315Volvo S6010.0%– 87.5%303308316Volvo S9010.0%– 85.7% –334317Maserati Levante10.0%– 80.0% –279318Citroen C5 X10.0%– 75.0% –231319Ferrari Portofino10.0%– 75.0% –288320Kia Soul10.0%– 66.7%302297321Maserati Ghibli10.0%– 66.7%333328322Aston Martin V8 Vantage10.0%– 50.0% –324323BMW 6 Series10.0%– 50.0% –375324Genesis G7010.0%– 50.0%331320325Jaguar i-Pace10.0%– 50.0%281304326Jaguar XF10.0%– 50.0% –347327Kia Stinger10.0%– 50.0%258277328Maserati MC2010.0%– 50.0% –317329Rolls Royce Cullinan10.0%– 50.0%320325330Chevrolet Blazer10.0%+ 0.0%238312331Lexus LC10.0%+ 0.0%342351332Lotus Emira10.0%+ 0.0% –289333Alpina B5 Biturbo10.0%n/a338344334DS 910.0%n/a337339335McLaren 720S10.0%n/a –358336Mercedes EQT10.0%new251330337Morgan Plus 610.0%n/a –359338Rolls Royce Spectre10.0%new324367

Source: Auto Suisse