Toyota RAV4 sales are up 54.9% year-on-year in January.

U.S. new light vehicle sales are estimated to grow 4.5% year-on-year in January to 1.09 million units, translating into a SAAR of 15.2 million according to Cox Automotive. This is to be compared with 15.8 million in December and could be a sign of things to come in 2024 with subdued growth. Among groups still reporting monthly figures, Toyota Motor Corporation surges 23.3% whereas Ford Motor matches the market at +4.5% and Hyundai-Kia drops -4.6%. American Honda returns a strong 10.3% year-on-year increase. Brand-wise, Ford (+4%) is above Toyota (+25.7%), with Honda (+12.7%) robust. Kia (-1.7%) and Hyundai (-8.6%) both struggle, Subaru (+0.3%) is flat while Mazda (+31.8%), Volvo (+24.6%) and Lincoln (+20.3%) shine.

Model-wise, still among those with available monthly figures, the Ford F-Series (-11.5%) pants. In contrast, the Toyota RAV4 (+54.9%), Honda CR-V (+31.6%) and Toyota Camry (+31.5%) surge ahead. The Ford Maverick (+98.4%) is well above its competitor the Toyota Tacoma (-54%), with the Honda HR-V (+49.2%), Ford Transit (+40.1%), Ford Escape (+38.2%) and Toyota Corolla (+35.6%) all impressive.

Previous post: USA Full Year 2023: Market up 12.3%, Ford F-Series #1 for 42nd straight year, Tesla Model Y up to #5

One year ago: USA January 2023: Market up 5.4%, Ford passes Toyota

Full January 2024 sales for selected groups, brands and models below.

Note: The rankings only feature the manufacturers still reporting monthly sales.

USA January 2024 – groups:

GroupJan-24/23Toyota Motor Corporation165,753+ 23.3%Ford Motor Co151,880+ 4.7%Hyundai-Kia102,903– 4.6%American Honda93,210+ 10.3%Subaru44,510+ 0.3%Mazda30,279+ 31.8%Volvo Cars9,586+ 24.6%

USA January 2024 – brands:

BrandJan-24/23Ford144,895+ 4.0%Toyota143,241+ 25.7%Honda84,574+ 12.7%Kia51,091– 1.7%Hyundai47,543– 8.6%Subaru44,510+ 0.3%Mazda30,279+ 31.8%Lexus22,512+ 10.1%Volvo9,586+ 24.6%Acura8,636– 9.0%Lincoln6,985+ 20.3%Genesis4,269+ 9.3%

USA January 2024 – models:

ModelJan-24/23Ford F-Series48,702– 11.5%Toyota RAV436,273+ 54.9%Honda CR-V26,352+ 31.6%Toyota Camry22,061+ 31.5%Ford Explorer18,835+ 20.6%Toyota Corolla17,689+ 35.6%Honda Civic16,449+ 23.6%Ford Transit14,191+ 40.1%Subaru Forester12,619+ 24.8%Ford Maverick12,443+ 98.4%Honda Accord  12,025– 18.4%Honda HR-V11,956+ 49.2%Subaru Crosstrek11,325– 10.9%Subaru Outback11,300+ 8.5%Hyundai Tucson11,116– 7.6%Ford Escape10,889+ 38.2%Mazda CX-510,194+ 3.7%Toyota 4Runner10,104+ 27.2%Toyota Highlander10,004– 29.9%Kia Sportage9,994+ 16.2%Ford Bronco Sport9,821+ 4.1%Toyota Tundra9,631+ 48.8%Kia Forte8,977+ 9.6%Toyota Tacoma8,203– 54.0%Mazda CX-307,773+ 53.5%Honda Pilot7,687+ 10.6%Hyundai Palisade7,638+ 14.3%Ford Bronco7,427– 27.0%Ford Edge7,402+ 49.0%Lexus RX7,016– 11.8%Kia Telluride6,916– 8.8%Hyundai Elantra6,900– 20.3%Toyota Grand Highlander6,581newHyundai Kona6,577+ 12.9%Hyundai Santa Fe6,021– 17.5%Kia Sorento6,020– 4.0%Mazda CX-505,733+ 121.4%Toyota Corolla Cross5,575+ 70.0%Ford Expedition5,466– 4.0%Toyota Sienna5,138+ 105.0%Lexus NX5,079– 0.3%Toyota Prius4,707+ 89.3%Honda Odyssey4,556– 18.8%Kia Seltos4,000+ 0.2%Ford Mustang3,771– 5.8%Subaru Ascent3,718– 18.9%Honda Ridgeline3,350+ 6.0%Mazda CX-903,310newKia K53,288– 2.4%Kia Soul3,271– 32.5%Hyundai Sonata3,121– 36.0%Acura MDX3,111– 30.2%Ford E-Series3,080+ 8.1%Kia Carnival3,013+ 81.3%Volvo XC902,973+ 18.4%Volvo XC602,957+ 17.6%Lexus TX2,911newMazda32,880+ 82.6%Acura RDX2,777+ 50.3%Hyundai Santa Cruz2,487– 4.9%Subaru Impreza2,265– 7.6%Honda Passport2,199– 31.5%Toyota Venza2,189– 24.2%Toyota Crown2,165newLexus ES2,112– 4.0%Volvo XC402,096+ 27.7%Kia Niro2,062– 44.5%Lincoln Corsair2,056+ 27.1%Lincoln Nautilus2,034+ 26.5%Lexus GX1,926– 8.1%Acura Integra1,865– 14.9%Lincoln Aviator1,859+ 58.3%Toyota Sequoia1,728+ 40.4%Genesis GV701,585+ 13.1%Subaru Legacy1,492+ 17.6%Hyundai Ioniq 51,465– 5.4%Hyundai Venue1,435– 41.2%Kia EV91,408newFord Mustang Mach E1,295– 50.7%Ford Transit Connect1,270+ 9.0%Lexus IS1,252– 24.6%Kia EV61,213+ 9.3%Subaru WRX1,172– 41.6%Genesis GV801,078– 10.7%Lincoln Navigator1,036– 26.5%Genesis G70986+ 22.6%Kia Rio929– 57.5%Acura TLX883– 10.8%Volvo S60834+ 133.0%Hyundai Ioniq 6760newLexus UX730– 15.9%Lexus LX615+ 294.2%Toyota bZ4X513+ 12.0%Volvo C40491+ 68.2%Toyota GR86474+ 7.5%Lexus RZ393newMazda MX-5 Miata389– 46.3%Subaru Solterra379– 24.0%Ford Ranger303– 89.4%Genesis G80252– 2.7%Subaru BRZ250– 24.7%Lexus LS212+ 20.5%Volvo V60204+ 23.6%Genesis G90202+ 92.4%Genesis GV60166+ 28.7%Toyota Supra161– 47.6%Lexus LC149+ 30.7%Volvo S90118– 31.4%Lexus RC117– 2.5%Toyota Mirai44– 80.2%Volvo V9040+ 0.0%Hyundai Nexo23+ 43.8%Toyota Avalon1– 92.3%