The Ford Ranger is #1 in Australia for the 4th consecutive month.

It’s a new January record for new vehicle sales in Australia with volumes up 5.8% year-on-year to 89,782 units. The previous record dated back to January 2018 at 88,551. Private sales edge up 2.6% to 47,400, business fleets are up 11.7% to 32,309, rentals down -4.6% to 4,394 and government fleets up 31.3% to 2,762. Petrol sales are down -5.8% to 42,247, diesel is up 8.8% to 28,923, increasing its market share in stark contrast with the rest of the world, HEVs are up 91.2% to 9,821, BEVs up 0.8% to 4,893 and PHEVs up 123.7% to 980. SUVs gain 6.7% to 49,830 and 55.5% share vs. 55% a year ago and 52.2% in January 2022. LCVs soar 11.1% to 20,601 and 22.9% share vs. 21.9% in January 2023 and 24.1% two years ago. Passenger cars drop -1% to 16,434 and 18.3% share vs. 19.6% a year ago and 20.7% in 2022. 

As for sales by State and Territories, New South Wales is up 1.2% to 26,791 units, Victoria up 6.3% to 23,770, Queensland up 5.4% to 19,786, Western Australia up 25.4% to 9,911, South Australia up 3.7% to 5,999, Tasmania down -1.1% to 1,493, Australian Capital Territory down -7.5% to 1,290 and Northern Territory up 11.6% to 742. Looking at the country of origin, Japan is up 19.9% to 28,224 sales, Thailand down -1.4% to 20,153, China up 3.3% to 12,902, South Korea down -1% to 12,476 and Germany down -9.9% to 3,380.

In the brands ranking, Toyota (+34%) rallies back up on supply-constrained year-ago volumes to 19.9% share, its highest since last August. Mazda (-13.2%) is in difficulty at #2 with 9.1% share while Ford is stable at #3. Hyundai (+6.1%) is back above Kia (-5%) with Mitsubishi (+12%) sandwiched between the two. MG (-0.2%) endures a rare loss but returns to #7, the ranking it held over the Full Year 2023. Isuzu Ute (+40.7%) scores the largest year-on-year lift in the Top 17 while GWM (+24.8%) repeats inside the Top 10 at #9. Subaru (-14.8%) disappoints and closes out the Top 10. Below, BYD (+390.6%), Land Rover (+190%), Lexus (+73.9%), Porsche (+29.8%) and LDV (+27.3%) stand out. 

Model-wise, the Ford Ranger (stable) signs a 4th consecutive month in pole position, confirming it is the new favourite of Australian buyers above the Toyota Hilux (-0.9%). The Ranger also starts with a bang in the lucrative 4×4 pickup segment with 4,334 sales vs. 3.478 for the Hilux. As it was also the case over the Full Year 2023, the Isuzu D-Max (+37.9%) makes the podium 100% pickup trucks. The Toyota RAV4 (+12.9%) and Mitsubishi Outlander (+24.1%) lead the SUV charts while the Toyota Corolla (+69.3%) is the best-selling passenger car in the country at #6 above the Hyundai i30 (+10.4%) at #9. The Toyota Prado (+47.7%) surges ahead, with the Toyota Land Cruiser Wagon (+46.9%), Hyundai Kona (+120.3%), Toyota Kluger (+84.4%) and Isuzu MU-X (+47%) also in excellent shape.

Previous post: Australia Full Year 2023: Exclusive Top 10 models by State and Territory

One year ago: Australia January 2023: Ford Ranger #1, Tesla Model 3 #3 in market up 11.9% to best January in 5 years

Full January 2023 Top 50 All brands and Top 40 models below.

Australia January 2024 – brands:

PosBrandJan-24%/22DecFY231Toyota  17,90319.9%+ 34.0%112Mazda  8,1659.1%– 13.2%323Ford  6,6247.4%+ 0.0%234Hyundai  6,1626.9%+ 6.1%655Mitsubishi5,9116.6%+ 12.0%566Kia  5,7076.4%– 5.0%447MG4,0064.5%– 0.2%978Isuzu Ute3,7584.2%+ 40.7%7109GWM3,1243.5%+ 24.8%81310Subaru  3,0683.4%– 14.8%10911Volkswagen2,7173.0%+ 6.9%111112Nissan  2,7003.0%+ 10.3%121213LDV1,8122.0%+ 27.3%161614BMW1,6021.8%+ 8.2%151515Suzuki  1,5271.7%+ 8.3%201816Mercedes1,3651.5%– 35.3%131417Honda  1,3461.5%+ 22.0%172018BYD1,3101.5%+ 390.6%192119Tesla1,1071.2%– 66.6%14820Audi1,0091.1%– 25.4%181721Lexus8731.0%+ 73.9%211922Chery7290.8%new232923Volvo6440.7%– 25.3%222224Land Rover5220.6%+ 190.0%242325Porsche4960.6%+ 29.8%322726Skoda4850.5%– 28.6%252527Ssangyong4680.5%+ 0.9%262828Renault4110.5%– 42.6%272429Ram3400.4%– 16.9%302630Chevrolet2860.3%+ 18.7%293331Jeep  2760.3%– 10.1%313032Mini2170.2%– 19.3%343133Polestar1510.2%– 7.9%283534Cupra1470.2%– 0.7%333235Peugeot1470.2%+ 30.1%353436Fiat1380.2%– 15.9%363637Genesis1300.1%+ 22.6%373738Alfa Romeo940.1%+ 224.1%393839Jaguar630.1%+ 90.9%384040Maserati240.0%+ 84.6%403941Bentley190.0%n/a414242Ferrari140.0%– 17.6%454443Lamborghini90.0%– 10.0%424144Lotus90.0%– 10.0%464545Aston Martin80.0%+ 166.7%434646Citroen70.0%– 12.5%444347Dodge60.0%n/a – –48Rolls-Royce30.0%+ 50.0%474849McLaren30.0%– 70.0%4847

Australia January 2024 – models:

PosModelJan-24%/231Ford Ranger4,7475.3%– 0.0%2Toyota Hilux4,0924.6%– 0.9%3Isuzu D-Max2,5412.8%+ 37.9%4Toyota RAV42,2112.5%+ 12.9%5Mitsubishi Outlander2,0772.3%+ 24.1%6Toyota Corolla1,8892.1%+ 69.3%7MG ZS1,8882.1%+ 2.5%8Toyota Prado1,7461.9%+ 47.7%9Hyundai i301,7271.9%+ 10.4%10Mazda CX-51,7201.9%– 21.4%11Kia Sportage1,6651.9%+ 5.9%12Mazda CX-31,5241.7%– 36.9%13Hyundai Tucson1,5061.7%– 6.7%14Toyota Land Cruiser Wagon1,4631.6%+ 46.9%15Mitsubishi Triton1,3831.5%+ 10.4%16Hyundai Kona1,3681.5%+ 120.3%17Toyota Kluger1,2561.4%+ 84.4%18Isuzu MU-X1,2171.4%+ 47.0%19Toyota Camry1,1921.3%+ 220.4%20Ford Everest1,1761.3%– 4.4%21Mazda BT-501,1651.3%– 11.7%22Toyota Land Cruiser PU/CC1,0781.2%+ 69.8%23Subaru Forester1,0611.2%– 22.6%24GWM Haval Jolion1,0551.2%+ 20.6%25Mazda CX-301,0401.2%+ 57.3%26Mazda31,0401.2%+ 26.2%27Kia Cerato1,0221.1%+ 231.8%28LDV T60/Max9541.1%+ 62.5%29Mitsubishi ASX9451.1%– 13.8%30Nissan X-Trail9291.0%– 2.7%31MG 38961.0%– 33.5%32Mitsubishi Eclipse Cross8821.0%+ 54.5%33Subaru Crosstrek8100.9%new34Toyota Corolla Cross7750.9%+ 46.8%35Subaru Outback7550.8%– 4.7%36Toyota Yaris Cross7420.8%+ 44.6%37Tesla Model 37230.8%– 75.3%38GWM Haval H66810.8%+ 12.0%39GWM Ute6790.8%– 6.5%40Kia Seltos6740.8%+ 47.8%

Source: VFACTS