The Toyota Yaris Cross is up to 4th place in Taiwan in January.

New car sales in Taiwan grow 28.8% in January to 44,821 units as the Lunar New Year holiday falls in February this year. Toyota (+3.5%) vastly trails the market but holds its own market share-wise at 27.4% vs. 27.1% over the Full Year 2023. The reason being a particularly high year-ago score. Honda (+95.7%) almost doubles its volume year-on-year to stay in 2nd place while Mercedes (+28.5%) is up five spots on December to #3. Lexus (+87.2%), Hyundai (+67.1%) and MG (+232.6%) also beat the market in the remainder of the Top 10 whereas Ford (-11.6%) and BMW (-7.7%) struggle.

Model-wise, the Toyota Corolla Cross (-1%) easily retains the top spot with 7.1% share, this time distancing the Toyota Town Ace at +26.7%. The Honda CR-V (+63.7%) catches up on lost time at #3 while the event of the month is the 4th place of the new Toyota Yaris Cross with 4.1% share. Also notable is the record 6th place of the MG HS (+123.1%) just as the Lexus NX (+153%) is back inside the Top 10 at #8. Below, the CMC Zinger (+223.4%), Hyundai Tucson (+212.9%) and Mercedes GLC (+155.6%) also post surreal gains. The MG ZS is up to #15 vs. #47 over the Full Year 2023.

Previous post: Taiwan Full Year 2023: Toyota Corolla Cross #1, biggest overall annual volume in 18 years

One year ago: Taiwan January 2024: Hyundai up 35% in market down -14.4%

Full January 2024 Top 10 brands and Top 60 models below.

Taiwan January 2024 – brands:

PosBrandJan-24%/22DecFY231Toyota12,28027.4%3.5%112Honda3,3257.4%95.7%223Mercedes3,2257.2%28.5%844Lexus3,0776.9%87.2%435Hyundai2,7366.1%67.1%1166CMC2,3785.3%55.8%1087MG2,2785.1%232.6%6n/a8Nissan2,0124.5%2.4%359BMW1,7273.9%-7.7%12910Ford1,5803.5%-11.6%97

Taiwan January 2024 – models:

PosModelJan-24%/22DecFY231Toyota Corolla Cross3,1707.1%-1.0%112Toyota Town Ace2,0384.7%26.7%443Honda CR-V1,9794.6%63.7%224Toyota Yaris Cross1,7584.1%new6285Toyota RAV41,5763.7%-9.5%336MG HS1,5263.5%123.1%797Toyota Corolla Altis1,4063.3%-14.3%558Lexus NX1,2702.9%153.0%1479CMC Veryca1,2302.8%5.0%10610CMC Zinger1,1482.7%223.4%212111Hyundai Tucson1,0672.5%212.9%292012Mercedes GLC Class1,0252.4%155.6%181613Ford Focus8912.1%26.2%11814Mitsubishi Delica7551.7%42.5%241315MG ZS7521.7%n/a234716Kia Sportage7341.7%203.3%303817Honda HR-V7251.7%72.6%151418Hyundai Custin7051.6%102.6%311919Lexus RX6731.6%80.9%251820Nissan Kicks6461.5%-35.8%131121Toyota Vios6141.4%7.5%121722Nissan X-Trail5741.3%n/a92723Honda Fit5191.2%765.0%192324Volvo XC404911.1%n/a163625Nissan Sentra4651.1%5.0%362926Mercedes GLA Class4421.0%51.9%425227Lexus UX4371.0%98.6%372528Hyundai Venue3780.9%-15.8%n/a3429Lexus LM3170.7%n/an/an/a30Mercedes E Class2990.7%107.6%n/a5731Mitsubishi Colt Plus2940.7%46.3%283232Mercedes C Class2930.7%-16.8%554233Lexus ES2910.7%-41.2%383534Suzuki Swift2830.7%66.5%343335Mazda32640.6%137.8%353036Toyota Crown2570.6%new445937Toyota Camry2540.6%-48.6%393738VW Tiguan2490.6%n/a172439Mercedes GLE Class2400.6%-17.2%n/a4840BMW iX12230.5%n/an/an/a41Porsche Macan1970.5%29.6%n/an/a42BMW 3 Series1940.4%-29.5%435543Mazda CX-51900.4%-5.5%222644VW Golf1790.4%84.5%334145Volvo XC601700.4%3.7%404446Skoda Octavia1550.4%19.2%414547BMW X41540.4%-34.5%536048Mazda CX-301540.4%2.7%453949Toyota Sienna1500.3%n/an/an/a50Subaru Forester1430.3%-22.7%n/a5151Mercedes V Class1390.3%-12.6%n/an/a52BMW i41310.3%495.5%n/an/a53Mercedes A Class1310.3%-8.4%n/an/a54Porsche 9111310.3%178.7%n/an/a55Toyota Granvia1290.3%n/an/an/a56Toyota Corolla Sport1270.3%-40.4%n/a5657Mercedes CLA Class1260.3%-8.7%n/an/a58BMW iX1230.3%141.2%n/an/a59BMW X31210.3%0.0%50n/a60Skoda Kamiq1210.3%-7.6%4754

Source: u-car.com.tw