Genesis chose a fitting way to celebrate its 10th anniversary in France, pairing the debut of its first Magma production model with something a bit more unexpected. While the GV60 Magma grabbed headlines as the hot new EV headed for customers, it was the G90 Wingback Concept parked alongside it that quietly hinted at where the brand really wants to go next. Built on the familiar G90 flagship sedan, this long-roof concept reframes Genesis from a young luxury player into a company that is clearly comfortable talking about performance and bespoke craftsmanship in the same breath.

Underneath, the G90 Wingback Concept uses an unmodified G90 platform, but visually it feels like a very different car. The Crest Grille is larger and more assertive, the front bumper wears prominent air intakes and canards with a Magma badge front and center, and the wheel arches swell around custom 22 inch wheels wrapped in low profile rubber. Signature cues like the Parabolic Line and Two-Line lighting are still present, yet they have been dialed up to match the Wingback’s more aggressive, almost aristocratic stance. It is as if Genesis took the G90’s existing elegance, then stretched and sharpened it until it resembled a grand tourer that just happens to have four doors and a wagon-like tail.

That rear is where the “Wingback” name really starts to make sense. Instead of a traditional sedan trunk, the concept trades in for a tailgate with a steeply raked rear glass framed by two spoilers, sitting above a serious looking diffuser. The result is a sleek, low-slung silhouette that steps away from the SUV-heavy landscape without feeling like a nostalgic throwback. Chief Creative Officer Luc Donckerwolke has been vocal about his concern over a market overloaded with crossovers and SUVs, and the Wingback reads like a direct response to that. This is Genesis saying there is still plenty of room for other body styles, especially when they are executed with this kind of confidence.

The exterior may be dramatic, but the paintwork tells its own quiet story. Rather than the bright Magma Orange we have come to associate with the performance sub-brand, the G90 Wingback wears a deep, understated green. It is Genesis’ way of reminding everyone that Magma is more than a color; it is a philosophy about performance that is meant to feel powerful but not hostile, rewarding rather than intimidating. Step inside and those Magma cues continue with subtle green stitching and accents on quilted Chamude upholstery, along with Magma logos stitched into sporty seats. The cabin still feels like a flagship luxury sedan, only now there is an undercurrent of energy, like heat simmering just below the surface.

Most importantly, the G90 Wingback Concept points to a broader future for the Magma program. Genesis is already talking about extending Magma across a range of vehicle types, from sports cars to coupes and convertibles, and this long-roof flagship shows just how flexible that vision can be. It is described as the embodiment of an “iron fist in a velvet glove,” and that phrase suits the car perfectly. Beneath the elegance and restraint, there is a clear message: Genesis is done proving it belongs in the luxury conversation. With concepts like the G90 Wingback, it is starting to define what the next decade of luxury high performance might look like.