Lexus is above 10% share in Taiwan for the first time.

New cars sales in Taiwan are down -21.8% year-on-year in January to 35,064 units, impacted by the timing of the lunar new year which fell in late January this year vs. February in 2024. Toyota (+3.9%) defies the negative market and surges to 36.4% share vs. 27.3% over the Full Year 2024. This is simply the brand’s highest share since we started following Taiwan monthly in January 2014. The previous best was 33.8% in July 2014. Lexus (+16.7%) does even better and climbs to 10.2% share, here too a new record and for the first time above 10%, smashing its previous best of 8.7% hit in February 2023. All remaining Top 10 members bar Mazda (+30.1%) are in negative, with Honda (-59.2%), Hyundai (-54.6%) and Nissan (-41.8%) the hardest hit. Mercedes (-4.3%) and CMC (-11.9%) both resist.

Model-wise, the Toyota Corolla Cross (+36.8%) is up to 12.4% share, its second best ever below the 13.4% from November 2020. The Toyota RAV4 (+33.7%) also shines at 6% of the market, followed by the Toyota Yaris Cross (+4%). The Lexus NX (+26.5%) hits its highest ranking since June 2023 #4 and its best-ever share at 4.6%. The Toyota Town Ace (-24.2%) is in difficulty at #5. Newcomer the CMC J Space repeats at a record #6 and smashes its share record at 4%. Notice also the Mercedes GLC (-1.1%) up 13 spots on last month to #8 and the Lexus RX (+20.5%) up 21 to #9.

Previous post: Taiwan Full Year 2024: Toyota monopolises Top 4 with Corolla Cross, Town Ace, RAV4 and Yaris Cross

One year ago: Taiwan January 2024: Toyota Yaris Cross up to #4. MG HS at #6 in market up 58.8%

Full January 2025 Top 10 brands and Top 50 models below.

Taiwan January 2025 – brands:

PosBrandJan-25%/24DecFY241Toyota12,76036.4%+ 3.9%112Lexus3,59110.2%+ 16.7%423Mercedes3,0868.8%– 4.3%844CMC2,0956.0%– 11.9%775Honda1,3583.9%– 59.2%236BMW1,3573.9%– 21.4%1067Hyundai1,2413.5%– 54.6%358Nissan1,1713.3%– 41.8%989Mazda1,1193.2%+ 30.1%111210Mitsubishi9712.8%– 30.7%129

Taiwan January 2025 – models:

PosModelJan-25%/23Dec1Toyota Corolla Cross4,33612.4%+ 36.8%12Toyota RAV42,1076.0%+ 33.7%23Toyota Yaris Cross1,8295.2%+ 4.0%44Lexus NX1,6074.6%+ 26.5%105Toyota Town Ace1,5454.4%– 24.2%56CMC J Space1,4184.0%new67Toyota Corolla Altis1,0493.0%– 25.4%88Mercedes GLC Class1,0142.9%– 1.1%219Lexus RX8112.3%+ 20.5%3010Honda CR-V6291.8%– 68.2%311CMC Zinger6001.7%– 47.7%2912Toyota Vios5871.7%– 4.4%3313Luxgen n75641.6%+ 2156.0%2214Lexus UX5381.5%+ 23.1%3115Mitsubishi Delica5031.4%– 33.4%2516Hyundai Custin4701.3%– 33.3%3417Ford Kuga4401.3%n/a1318Mazda CX-54311.2%+ 126.8%1919Nissan X-Trail4251.2%– 26.0%1620Nissan Kicks3901.1%– 39.6%2021Honda Fit3891.1%– 25.0%1422Porsche Macan3851.1%+ 95.4%n/a23Tesla Model Y3100.9%n/a724Honda HR-V3030.9%– 58.2%925Nissan Sentra2990.9%– 35.7%2826Hyundai Venue2950.8%– 22.0%3527Mercedes E Class2830.8%– 5.4%4628Mazda32790.8%+ 5.7%3229Toyota Camry2720.8%+ 7.1%4430Mercedes GLE Class2630.8%+ 9.6%5031Lexus ES2560.7%– 12.0%n/a32Hyundai Tucson2490.7%– 76.7%1133Ford Focus2450.7%– 72.5%1534BMW 1 Series2450.7%+ 210.1%n/a35Toyota Sienta2420.7%n/a4336Kia Sportage2330.7%– 68.3%2637Lexus LBX2310.7%newn/a38MG HS2290.7%– 85.0%2739Mitsubishi Colt Plus2290.7%– 22.1%4740Toyota Alphard2150.6%n/an/a41Mercedes GLA Class2100.6%– 52.5%n/a42Mazda CX-302060.6%+ 33.8%4043Mercedes V Class1970.6%+ 41.7%n/a44Suzuki Swift1950.6%– 31.1%3945Mercedes C Class1440.4%– 50.9%n/a46Mercedes EQE SUV1340.4%+ 81.1%n/a47Hyundai Porter1300.4%n/a1748BMW X31230.4%+ 1.7%n/a49Lexus LM1190.3%– 62.5%n/a50Fuso Canter1180.3%n/a24

Source: u-car.com.tw